The use of dietary supplements for boosting daily wellness continues to rise—and that’s a good thing as so many of us miss out on crucial vitamins and minerals in our everyday diets. But navigating the vast supplement market can be a bit overwhelming. How do you know if these wellness-boosters are smoke and mirrors or the real deal? Natural Vitality is the latter. This environmentally friendly, sustainably sourced supplement line doesn’t just focus on effective formulas but also on selecting the best, purest ingredients possible. The brand seeks out non-GMO ingredients that are proven to be effective and also support the need for organic farming. But that’s only the start of what makes Natural Vitality so inspiring. Here’s what you should know about this smart-thinking supplement brand.

The History of Natural Vitality

Natural Vitality got its start in 1982 by Natural Calm developer Peter Gillham. The company was sold in 2008 to Ken and Susan Whitman and Justin Farmer. It was later acquired by Wellnext Health in 2016. Today, the Austin-based company has a best-selling line of supplements that are expertly formulated for results and made with the very best, organically grown ingredients.

Natural Vitality Company Mission

Natural Vitality’s mission is to create premium, efficacious products that have a valid and clear reason for existing. The company’s mission is to fill a need that has not been met or even recognized. The brand hopes to make life easier, healthier, and less stressful for consumers and to facilitate conscious, calm living whenever possible.

Benefits of Natural Vitality

In order to create premium quality supplements, you must first begin with the best ingredients available. Natural Vitality uses organically grown, plant-based ingredients whenever possible (including agave, stevia, and fruit flavorings). This is to assure customers of no pesticide residues and no GMO ingredients, but also to demonstrate the brand’s long-standing financial support of organic farming. In addition, a percentage of product sales support the brand’s Natural Revitalization environmental action initiative, which supports organic farming and environmental stewardship. The program, which started in 2007, works with groups like the Bionutrient Food Association, a nonprofit research, education, and advocacy organization that works to restore health and vitality to our soil and our food, Remineralize the Earth, which promotes the use of land and sea minerals, and the Center for Food Safety.

Top Natural Vitality Products

Stock your supplement shelf with these wellness wonders.

Original Magnesium Supplement

Keep calm and magnesium on with this proprietary formula that provides highly absorbable, water-soluble magnesium in ionic form. The supplement has been shown to restore healthy magnesium levels and help bring your system in balance.

Magnesium Supplement - Organic Raspberry-Lemon

This proprietary formula gets to work quickly to help restore healthy magnesium levels. The sweet raspberry and lemon flavor makes taking this supplement extra enjoyable.

Organic Life Vitamins

Feeling a little sluggish? Put the pep back in your step with this liquid, plant-based blend of superfood fruits and veggies, essential vitamins, trace minerals, plant-based protein, selenium, antioxidants, and chromium picolinate.

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Natural Vitality, CALM Magnesium Gummies, Raspberry Lemon