About Pacifica

Pacifica is a trailblazer in clean, vegan beauty. With a wide-ranging line of skincare, haircare, makeup, and fragrance, Pacifica makes it easy to build a cruelty-free beauty routine that’s powered by plants and backed by performance. Their products are free from harmful ingredients like parabens and phthalates, and they use thoughtfully chosen botanicals, natural oils, and minerals to deliver vibrant results for every skin and hair type.

At Thrive Market, we love Pacifica for its accessible approach to wellness—combining fun, functional beauty with sustainable practices and pure ingredients.

100% vegan and cruelty-free
No parabens, phthalates, or microplastics
Made with clean, naturally effective ingredients

Pacifica proves that high-performance beauty doesn’t have to come at the cost of your health or the planet.

Best Products from Pacifica

Stellar Gaze Length & Strength Mascara, Supernova

A fan-favorite for bold lashes, this mascara strengthens while it lengthens—thanks to nourishing coconut oil and vitamin B. Try it here.

Coconut Milk & Essential Oils Underarm Deodorant Wipes

These biodegradable wipes are perfect for freshening up on the go. With coconut milk and essential oils, they cleanse and deodorize naturally. Shop the wipes.

Scalp Detox Tonic, Rosemary Apple Cider

This clarifying tonic uses apple cider vinegar and rosemary to remove buildup and restore balance to your scalp. Discover it here.

Why We Love Pacifica

Pacifica has been a leader in clean beauty for over 25 years. The brand continuously innovates with better ingredients and lower-impact packaging, always maintaining a firm stance on transparency and sustainability. From zero-waste initiatives to recycling programs, Pacifica backs its products with values we stand behind.

Vibrant, effective, and always ethical—Pacifica’s beauty line is a mainstay for wellness-minded consumers.

More From Our Blog

See how Pacifica stacks up in our guide to the best natural deodorants—they’re swipe-worthy in every way.

Learn why it’s crucial to know when to toss your makeup in our post about the truth behind old mascara.

Explore more standout clean beauty in our list of top vegan wellness brands.

Pacifica, Alight Multi-Mineral BB Cream, Shade 11 (Light)