RMS Beauty is one of the most popular natural beauty lines around, and for good reason. Many cosmetics are refined, bleached, clarified, deodorized, and heated at high temperatures—all chemical processes that eliminate any potential benefits from the original ingredients. RMS Beauty does things differently, formulating its products with good-for-you ingredients that are organic, raw, and food grade, keeping natural enzymes, vitamins, and antioxidants intact so your skin can get the natural glow you’re after.

The History of RMS Beauty

The founder of RMS Beauty, Rose-Marie Swift, has been a makeup artist for 35 years. After experiencing some health issues, she discovered her blood contained toxic levels of heavy metals like barium, cadmium, lead, mercury, and aluminum, plus high levels of pesticides. She believes her decades spent in the cosmetics industry might be to blame.

As Swift set out to rebuild her health, she realized she wanted to do the same thing for other women, believing they all had a right to enjoy nontoxic skin care and makeup. In addition to launching her product line, Swift created the website Beauty Truth, which helps dispel common myths about beauty products and expose dangers of ingredients found in many of today’s leading makeup brands.

RMS Beauty Company Mission

RMS Beauty is dedicated to transforming the way women use makeup, and it's about more than simply using organic ingredients. In fact, that's only the first step in creating a product that's not only nontoxic, but may actually heal and nourish skin, too.

Benefits of RMS Beauty

There are many benefits of RMS Beauty, starting with what’s not on the label. All RMS Beauty products are free from:

Harmful chemicals
Synthetic preservatives
Synthetic vitamins
GMOs

Instead of the nasty stuff, RMS Beauty delivers nutrients that works with your skin to promote hydration, luminosity, and softness.

Top RMS Beauty Products

Our members aren’t shy about showing their love for RMS Beauty! Here are some of the most popular products.

Defining Mascara

Made with mineral pigments and organic oils, butters, and waxes, this mascara instantly creates lush lashes without flaking, smudging, or clumping.

Lip2Cheek Balm, Demure

This soft pink shade with a hint of mauve is the perfect everyday hue. Dab this mineral color on both lips and cheeks for a natural-looking flush, and make your morning beauty routine a breeze.

Eye Polish, Magnetic

This top seller is a taupe and silver shadow that glides smoothly over lids, giving them a natural glow that’ll make your eyes pop. A little goes a long way—for the most luminous finish, just work the polish into your skin like you would a moisturizer.

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