In the United States alone, over 60 million tons of food are thrown out every year, and global food waste is a major contributor to greenhouse gas emissions. While they can’t solve the entire problem, Shameless Pets is doing their part to keep food waste out of their supply chain.

The History of Shameless Pets

Before starting Shameless Pets, James Bello was working as a corporate food buyer for a large retailer and saw how much food went to waste in stores every week. During dinner at home one night (and inspired by his puggle, Mina), he had the idea to rescue unused ingredients and turn them into healthy dog treats. There was only one problem: James didn’t know how to make them. Luckily, he met food scientist and dog lover Alex Waite at a startup event, and their line of superfood and grain-free treats became available nationwide in 2018.

Shameless Pets Company Mission

Shameless Pets crafts upcycled treats for cats and dogs, and was one of the first pet brands to be welcomed into The Upcycled Certified Program, the world’s first third-party certification program for upcycled products and food ingredients.

Benefits of Shameless Pets

Sustainability is baked into every batch at Shameless Pets. They work with North American suppliers to rescue surplus produce that would otherwise go to waste, and transform it into delicious treats. But don’t worry about quality—every upcycled ingredient undergoes rigorous testing to ensure it’s high quality and nutritious.

Top Shameless Pets Products

Your cat or dog will be smitten with a new treat from Shameless Pets.

Dental Sticks, The Tooth Berry

Chia, flax, blueberries, and mint combine to help freshen breath and clean teeth. Thrive Market member Amanda from Oklahoma says “the dogs keep asking me to order more,” and Marla from California says “my dog's teeth have never been better. We give him one every day and it’s his favorite time of day.”

Crunchy Cat Treats, Salmon

Made with salmon and upcycled sweet potato, these treats help support your cat’s skin and coat. Erin from California says “my cat really likes these treats, great quality for a great price.”

Jerky Bites, Grass-Fed Beef

Grass-fed beef and upcycled lobster make a decadent combination for surf-and-turf lovers. Kelly from Oregon says “my picky dog will do any trick to get some of these treats.”

Thrive Market’s Best Pet Health Resources

Care for your cat and dog with top-quality food, treats, toys, and holistic recommendations from top vets.

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From grooming and flea prevention to meal ideas for even the most discerning felines, this post shares our top cat-approved products.

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Fleas are a major nuisance, but you don’t need chemicals to clear them up. Get our list of ingredients like cedar oil and yarrow that can help treat your pet naturally.

Shameless Pets, Meaty Tenders Dog Treats, Beef Up