If taking your vitamins feels like a chore (or you’re struggling to ensure your little one enjoys a diet rich in nutrients), it might be time to change up your vitamin game. But there’s good news! SmartyPants makes taking your vitamins easy. The smart-thinking supplement brand offers premium daily vitamins made with non-GMO, eco-friendly ingredients. What’s even cooler is that these high-quality vitamins come in the form of super tasty, and unquestionably fun gummies. Loaded with ingredients like omegas, fiber, and vitamins D3 and B12 SmartyPants vitamins are also free of synthetic colors, artificial flavors, sweeteners, and preservatives. Who knew taking your vitamins could be so much fun?

The History of SmartyPants

SmartyPants got its start in 2009 when former technology startup executive, Courtney Nichols, got back in touch with a former acquaintance, Gordon Gould, to join forces on an exciting new project. As co-CEOs of the Marina Del-Rey, California-based startup, the two were dedicated to creating a gummy vitamin company made with premium ingredients and free of synthetic colors, artificial colors, or sweeteners. However, it wasn’t long before the two decided to launch another venture together as well: they were married in 2011.

SmartyPants Company Mission

SmartyPants is on a mission to simplify health by using premium, thoughtfully-selected nutrients, and combining them in a delicious gummy vitamin. The brand believes that a multivitamin should be as comprehensive as possible, which is why SmartyPants focuses on the nutrients that tend to be the toughest for people to acquire from their diet on a consistent basis. The hope is that SmartyPants customers never forget to take their vitamins again!

Benefits of SmartyPants

All SmartyPants products are non-GMO, allergen-free, and made with eco-friendly ingredients. They contain no synthetic colors or artificial flavors or sweeteners, and each batch is third-party lab tested for purity and potency. The brand also works to uphold the following three core values:

Transparency: SmartyPants believes that everyone should know exactly what goes into their vitamins so the brand works overtime to provide as much information as possible when it comes to ingredient sourcing, safety, and purity standards.
Excellence: SmartyPants uses only the best, most well-researched nutrients available and delivers them in a way that’s easiest for your body to absorb, making it cost effective as well.
Transformation: The innovative brand continues to focus on and develop its team members and encourage them to push their boundaries so the brand can always benefit from their insight and expertise.

Top SmartyPants Products

Upgrade your wellness routine with these brand favorites.

SmartyPants Adult Complete + Fiber

If you struggle to swallow large pills, switch to a multivitamin gummy that delivers ample nutrients (everything from vitamin D3 to dietary fiber) while making it easy to supplement with the nutrients you need.

Toddler Formula

Need a quick fix for making sure your picky little one gets his/her nutrients? Formulated for 2- and 3-year-olds, these toddler-friendly, allergen-free gummies are also free from synthetic colors, artificial flavors, sweeteners, and preservatives.

Kids Complete Gummies With Multivitamin

Designed for children ages 3 and up, these fortified vitamins are made without artificial flavors or high-fructose corn syrup and conveniently deliver vitamin D, omega 3s, and more key nutrients for a balanced diet.

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SmartyPants, Women's Plus Multi & Omegas