Surely crafts premium non-alcoholic wines using the best alcohol-removed California wine, so you can sip, celebrate, and unwind—without the hangover. Whether you prefer sparkling rosé, brut, or bold red blends, Surely keeps the ceremony and sophistication of wine while leaving the alcohol behind.

At Thrive Market, we love mindful beverage options that don’t compromise on taste. Surely lets you say “cheers” any day of the week, guilt-free.

Made from real California wine
Non-alcoholic, vegan, and low sugar
Perfect for celebrations or everyday sips

It’s wine reimagined—still elegant, still delicious, just minus the buzz.

Best Products from Surely

Non-Alcoholic Brut

Surely Brut is crisp and dry with citrusy notes and tiny bubbles—perfect for brunch, toasts, or mocktail hour.

Non-Alcoholic Sparkling Rosé

Sparkling Rosé is bright, effervescent, and refreshing, with just the right amount of fruit-forward flair.

Non-Alcoholic Bubbly Red

Bubbly Red offers rich berry notes and light bubbles—bold flavor in every non-alcoholic sip.

Why We Love Surely

Surely is disrupting wine culture with sophisticated sips for sober-curious, wellness-focused, and social drinkers alike. By removing alcohol but keeping the wine’s natural flavor, they deliver a better-for-you beverage with full-bodied charm.

Raise a glass to self-care, minus the alcohol.

More From Our Blog

Oh Hey, Rosé explores summer-friendly pink sips—non-alcoholic options like Surely stand out as better-for-you alternatives.

Same flavor, zero buzz.

Wellness Cocktail Recipes include sparkling sips and mixers—Surely makes the perfect base.

Mocktail magic starts here.

Red vs. White Wine compares flavor profiles—add Surely into the mix for a non-alcoholic twist on classic favorites.

Sip smart and stay social.

Surely, Non-Alcoholic Bubbly Red