Cue the fall into an internet rabbit hole. When new parents-to-be find out they’re expecting, elation often turns to panic-fueled product research. And not only are they trying to figure out which items are needed for the nursery, they’re also deciphering labels and packaging to choose the healthiest options for their growing family. Enter The Honest Co. This brand knows how important it is to have non-toxic household products, which is why it offers everything from diaper cream to shampoo—all made with ingredients you won’t hesitate using.

The History of The Honest Co.

When actress (and new mom) Jessica Alba couldn’t find baby products that met her standards, she partnered with friend and dad Christopher Gavigan to create The Honest Company. Both were committed to creating effective, eco-friendly, affordable, and convenient products for parents everywhere.

The Honest Co. Company Mission

Founder Jessica Alba has said, “I created The Honest Company because you shouldn’t have to choose between what works and what’s good for you.” To that end, the brand values safety and transparency, and develops many of its own formulas in an in-house lab. Honest also partners with a number of community organizations to help ensure more people have access to safe and effective options for their growing families.

Benefits of The Honest Co.

Trusting your family to The Honest Co. means you can count on a philosophy that focuses on protecting all babies, educating the public, and never compromising when it comes to ingredients.

Protecting human health:

No compromise:

Focus on the future:

Education:

Top The Honest Co. Products

These products are sure to become new favorites in your family.

Baby Wipes

Even after your kids leave the diaper stage, sturdy baby wipes are a must-have item. From blowouts to runny noses, dirty hands to snack spills, baby wipes can tackle it all. The Honest Co.’s version is biodegradable and chlorine-free.

Bubble Bath

A sweet orange and vanilla scent helps make bathtime extra special. This organic and allergen-free soap is formulated with nourishing apricot kernel oils, chamomile, and calendula.

Diaper Rash Cream

A rash can be par for the course for diaper-clad babies. But it doesn’t have to last long—just rub Honest Co.’s soothing balm on baby’s bottom to protect skin with organic shea butter, jojoba oil, and coconut oil.

Parenting Resources from Thrive Market

We know how much parents have to juggle, which is why we’ve put together a few blog posts that’ll help make each day a little bit easier.

15 Recipes for Picky Eaters

Picky eaters in the family? Try out one of 15 kid-friendly recipes that’ll have them asking for more. We love Blueberry and Turmeric Spice Muffins, Vegan Shells and Cheese, and the ultimate gooey grilled cheese.

The Healthiest Homeschool Snacks for All Ages

Whether you’re packing lunches to go or tackling the school day at home, we’ve corralled the best snacks for every craving and diet—including gluten-free, vegan, and paleo.

Must-Have Learning Apps for Kids

To keep kids engaged, try one of the latest learning and reading apps. We have ideas for math, movement, music, and more.

The Honest Co., Refresh Conditioner, Citrus Vanilla