About The Matzo Project

The Matzo Project puts a fresh spin on an old-school staple. This Brooklyn-based brand reimagines matzo with bold seasoning, irresistible crunch, and whimsical packaging. Whether you’re munching on sea salted, cinnamon sugared, or everything-flavored chips, The Matzo Project offers a flavorful nod to tradition—with a whole lot of fun.

At Thrive Market, we love supporting brands that combine heritage with innovation. The Matzo Project keeps things simple, snackable, and seriously tasty.

Modern take on classic matzo
Crunchy, snackable chip format
Unique flavors like Cinnamon Sugared & Everything
Perfect for parties, dips, or everyday snacking
Made in Brooklyn with love and humor

Snack boldly and laugh often—The Matzo Project is matzo for the modern muncher.

Best Products from The Matzo Project

Matzo Chips, Sea Salted

Sea Salted Matzo Chips are simple, satisfying, and endlessly dippable. Think of them as your new favorite cracker upgrade.

Matzo Chips, Cinnamon Sugared

Craving something sweet? Cinnamon Sugared Matzo Chips bring warm spice and light sweetness to the crunch you already love.

Matzo Chips, Everything

Everything seasoning meets matzo in this savory chip. Great with hummus, cream cheese, or right out of the bag.

Why We Love The Matzo Project

The Matzo Project gives traditional matzo a glow-up with better ingredients, quirky branding, and tons of flavor. Their mission? To prove that matzo can be more than a once-a-year snack. By turning it into crispy, craveable chips, they’ve made it relevant—and ridiculously delicious—all year long.

It’s Jewish comfort food, modernized and ready for snacking anytime.

More About Kosher Snacks From Our Blog

Want to know what makes food kosher? Our post on what is kosher breaks it down simply—and helps you shop with intention.

Tradition meets transparency.

Looking for allergen-friendly ideas? Our gluten-free food list includes options like matzo chips that cater to various dietary needs.

Snack with confidence.

Curious about kosher salt? Learn more in our blog on what is kosher salt and how it differs from table salt in flavor and texture.

The Matzo Project, Matzo Flats, Barely Even Salted