Noble Made Buffalo Sauce, Medium

We see you there, walking that line between reckless and reserved. That’s okay, as long as you’re not bored… and your food’s not boring. With a perfectly prudent dose of bold cayenne pepper, The New Primal bottled not just a happy medium, but the happiest medium. Use it liberally for the most bold wing or on the most bashful cauliflower. This sure doesn’t taste like a compromise.

Melissa's Whole30 Favorites Shopping List

Organic plum tomatoes grown in Naples, Italy give Thrive Market Organic Basil Pasta Sauce its incredible flavor. The sweet tomatoes are slowly simmered with organic ingredients such as olive oil, onions, garlic, sea salt, black pepper, and basil for a premium pasta sauce that tastes divine on everything from spaghetti to homemade meatballs.

Organic Tomato Basil Sauce

Organic Pasta Sauce, Tomato Basil

Peppery and zesty with just the right amount of fiery seasoning, Primal Kitchen® Chipotle Lime Mayo delivers that extra wow factor to every meal. Made with phenomenal flavor, this amazing mayo is sugar free, Non-GMO Project Verified, and Whole30-Approved. Dress up your crab cakes, homestyle fries, BLT sliders, fish tacos and spicy chicken wings with this mouthwatering condiment, and instantly transform every dish into a pizazz-filled platter.

Chipotle Lime Mayo w/ Avocado Oil

Chipotle Lime Mayo with Avocado Oil

“Simple” means it contains no guar, making it the perfect option for those with digestive sensitivities to the additive. Instead, this rich, creamy non-dairy alternative is made purely from organic coconut and purified water. Try Native Forest organic coconut milk in soups, stews, curries, smoothies, baked goods, and more!

Organic Simple Coconut Milk by Native Forest

Organic Simple Coconut Milk

Our perfectly pungent Dijon makes everything—from marinades and dressings to sausage and sandwiches—sing. It’s made from just six ingredients, including organic mustard seeds, organic vinegar, and organic spices. No artificial preservatives here. Just a pure and simple condiment to make all your favorite foods a little more fancy. And it’s kosher!

Organic Dijon Mustard

In search of a gluten-free, Paleo alternative to wheat flour? Thrive Market Almond Flour to the rescue! Now everyone can enjoy tasty cookies, cakes, and biscuits. Made from non-GMO ground almonds, this grain-free flour lends moist texture and rich, buttery flavor to sweet and savory recipes alike. And, yep, it’s Certified Gluten-Free. 

Almond Flour

Non-GMO Almond Flour, Super Fine

Good news: bacon isn't just for breakfast anymore. EPIC Uncured Hickory Bacon Bites has all the savory, smoky flavor you crave, in a convenient portable form. These tasty morsels are like beef jerky, but more succulent and satisfying. Plus, they're made from pasture-raised pigs, so every purchase supports sustainable agriculture. 

Uncured Hickory Bacon Bites by EPIC

Hickory Smoked Uncured Bacon Bits

You can’t beat Love Beets. Each vacuum-packed container features organic freshly cooked veggies that are ready to be eaten hot or cold, in a salad or sandwich or as a main side dish. Love Beets cooks each batch sous-vide to maintain ripeness and adds no extra ingredients, steering clear of artificial preservatives and colors. Gluten-free.

Organic Cooked Beets by Love Beets

Organic Cooked Beets

Sometimes, the need to crunch just can’t be ignored. At The New Primal, the crispy meat conundrum gnawed at us for years. Tenacious in our pursuit to go beyond burnt bacon, we schemed, cooked, and tested like mad snack scientists. We finally got it, and there’s literally nothing else like it. Our brand new Beef Thins have the tempting look of jerky and the satisfying crunch of a chip, and are made from 100% grass-fed beef free of antibiotics and added hormones. Perhaps the most innovative morsel in your on-the-go snack stash, each handy bag serves up 13 grams of protein and is Whole30-Approved, Certified Paleo, and Certified Gluten-Free. With simple flavors like Sea Salt and crafted, of course, from a short list of simple ingredients - our Beef Thins perfectly complete the convenient-crunchy-craveable healthy treat trifecta.

Sea Salt Beef Thins by The New Primal

Grass-Fed Beef Thins, Sea Salt

Dry roasted in their natural skin without added oil and just a hint of sea salt, these unique nuts are extra crunchy, tasty, and full of nutrition.
<p>
- "Air roasted" to keep them minimally processed.
- ORAC (Oxygen Radical Absorbance Capacity) values comparable to healthy berries such as blueberries.
- Good source of 5 essential minerals.
- Non-GMO, gluten-free, vegan, Kosher.

Wrapped Cashews, Sea Salt

Primal Palate's signature blend for seasoning home fries and meatballs. It adds wonderful flavor to just about anything.

Seasoning, Meat & Potatoes

A tangy, irresistible sauce that adds a distinct sweet n' sour Asian flair to your meal, Primal Kitchen's No Soy Teriyaki Sauce is an uncompromisingly delicious condiment to savor every bite. This Whole30-Approved, Primal, and Paleo-friendly sauce are made with high-quality ingredients--including Organic Coconut Aminos, Organic Balsamic Vinegar, Organic Ginger and Organic Tamarind. No gluten, grains or soy, this zesty, versatile stir fry companion has clean ingredients bursting with a savory, sweet Teriyaki flavor. Whether you're sauteing vegetables or loading up on saucy wings, break out the wok and ditch the soy with this unbeatable pantry staple!
<p>
Packaged in a glass bottle.


No Soy Teriyaki Sauce

Primal Kitchen Collagen Peptides are the ultimate way to support everything from joints, tendons, and muscles to healthy skin, hair, and nails. Unflavored and easily dissolved in liquids of all temperatures, they're perfect additions to morning coffee, mid-day shakes or smoothies, and baked goods. 
<p>
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Primal Kitchen Collagen Peptides, Unflavored

Collagen Peptides, Unflavored

Made with one simple ingredient, Joi cashew nutbase transforms into creamy milk in about 30 seconds. The blender ratio is one to two tablespoons of the base to one cup water, and the plant-based possibilities are endless.

Joi Organic Cashew Nutbase

Organic Cashew Nutbase

“Can you even Whole30 without Ranch dressing? Good-for-you ranch used to take 20 minutes and your entire spice rack to DIY. Not anymore. Our creamy, tangy House Ranch will convince even the pickiest eater to eat more veggies, and everyone will love the elevated flavor profile and pop of fresh herbs.” —Melissa Urban, co-founder of Whole30.
 
Changing your life one meal at a time has never been easier with our NEW line of Whole30 dressings, made with ingredients that go beyond the Whole30 standards. (Just this once, you can skip the label-reading.)

House Ranch Dressing & Dip

“Is Balsamic 2.0 a thing? This go-to just got a serious (and creamy) upgrade. Introducing the only balsamic you’ll ever need to dress a salad, drizzle over roasted veggies, dip those crudités, and marinate your chicken before it hits the grill.” —Melissa Urban, co-founder of Whole30.
 
Changing your life one meal at a time has never been easier with our NEW line of Whole30 dressings, made with ingredients that go beyond the Whole30 standards. (Just this once, you can skip the label-reading.)

Creamy Balsamic Dressing & Marinade

“Meet the love-child of salad dressing and hot sauce, born out of my famous “hot sauce salads.” (Trust.) This mild vinaigrette is the perfect flavor boost to crisp romaine salads, chicken wings, roasted cauliflower, and deviled eggs.” —Melissa Urban, co-founder of Whole30.
 
Changing your life one meal at a time has never been easier with our NEW line of Whole30 dressings, made with ingredients that go beyond the Whole30 standards. (Just this once, you can skip the label-reading.) 

Buffalo Vinaigrette Dressing & Marinade

“Remember how spinach salads with raspberry vinaigrette dominated the 90’s? Our version has all the nostalgia and none of the syrupy sweetness, with a modern berry twist. Our Whole30® Elderberry Vinaigrette delivers a pop of vibrant color and sweet-and-tangy flavor to leafy green salads and meat marinades.” —Melissa Urban, co-founder of Whole30.
 
Changing your life one meal at a time has never been easier with our NEW line of Whole30 dressings, made with ingredients that go beyond the Whole30 standards. (Just this once, you can skip the label-reading.) 

Elderberry Vinaigrette Dressing & Marinade

No one knows Whole30 better than co-founder Melissa Urban. Stock up on her favorite picks to take your Whole30 meals and snacks to the next level.

<p>On the Whole30, dressings and sauces are life. They make it easy to add variety and flavor to your meals, and effortlessly pull simple ingredients together. But they’re not always easy to find without added sugar, soy, or dairy. Our new line of Whole30 dressings and sauces—created as part of an exclusive collaboration with Thrive Market—were inspired by co-founder Melissa Urban’s own kitchen creations, and made with ingredients that go beyond the Whole30 standards. (Just this once, you can skip the label-reading.) Make your next Whole30 tastier and more convenient than ever with bright, bold flavors your whole family will love.</p>

<h2>The History of Whole30</h2>

<p>Changing your life one meal at a time has never been easier with our NEW line of Whole30 salad dressings and dipping sauces.</p><br>

<p>Whole30® has been changing lives since 2009, when co-founder Melissa Urban blogged about the life-changing magic of her self-designed 30-day dietary experiment. After eliminating certain food groups for 30 straight days, her energy was through the roof, she was sleeping so much better, cravings had all but disappeared, and people at work said she was “so much nicer.” It was also the first time in years that she was able to get off the scale and out of the mirror, coming away with new healthy habits and a redefined relationship with food. She shared the experience on her blog in July 2009, typing up a rudimentary list of guidelines, and invited her readers to try it—the first ever group Whole30..</p><br>

<p>Since then, millions of people have transformed their health, habits and relationship with food with the Whole30, and the community has grown well beyond a blog. Today, Whole30 has 130 Whole30 Approved® partner brands like Applegate, LaCroix, Epic, and Primal Kitchen; an official Whole30 Salad Bowl at Chipotles nationwide; 200 Whole30 Certified Coaches around the world; and a combined fan and following base of more than 4 million people, checking in from 230 countries. Oh, and now, our first ever line of salad dressings and dipping sauces!</p>

<h2>Whole30 Mission</h2>

<p>Whole30 empowers you to achieve health on your own terms. Our tagline is “change your life in 30 days,” and our mission is to ensure that anyone who wants to participate in the Whole30 program feels welcomed, represented, and respected, and has the access, resources, and support to complete the program successfully. However, our community extends far beyond those who complete our 30-day program. Our partners, projects, and offerings are designed not only to serve our followers, but to enact change in all of the systems in which we operate. As a health and wellness company that thrives because of people’s real life commitments to our program and its partners, Whole30 is committed to building and advocating for greater awareness around issues of diversity, equity, and inclusion. </p>


<h2>Benefits of Whole30</h2>

<p>Any product with the Whole30® or <a href="https://thrivemarket.com/certifications/whole30-approved"target="_blank">Whole30-approved</a> logo meets ingredient standards that are sure to fit your family’s needs, whether or not you ever do a Whole30:</p><br><ul>

	<li>No added sugar, real or artificial</li>
	<li>No alcohol</li>
	<li>No grains (gluten-containing or otherwise)</li>
	<li>No legumes (soy, peanuts, or beans)</li>
	<li>No dairy (from cow, goat, or sheep)</li>
	<li>No MSG, carrageenan, or added sulfites</li></ul><br>

<p>In addition, our dressings are free of vegetable gums, natural flavors, and fillers. We also use Certified Humane eggs in certain formulations, in accordance with our established animal welfare standards.</p>

<h2>Top Whole30 Products</h2>

<p>Whole30 Salad Dressings and Dipping Sauces are brand new, but here are a few of our team’s favorites.</p>

<h3>Whole30 House Ranch</h3>
<p>"Whole30 Ranch is something <a href="https://thrivemarket.com/p/whole30-house-ranch-dressing-dip"target="_blank">you can feel good</a> about feeding your whole family. Made with high-quality, thoughtfully chosen ingredients, you'll save yourself the time and mess of making your own without compromising on quality. Even the pickiest eater in your household will be convinced to eat more veggies!"–Stephanie Greunke, Whole30 Registered Dietitian</p>

<h3>Whole30 Secret Sauce:</h3>
<p>“‘Fry Sauce’ is the ubiquitous condiment served with burgers and fries throughout Utah. Our version elevates the classic flavor, turning <a href="https://thrivemarket.com/p/whole30-secret-sauce-dressing-dip"target="_blank">this love-child of mayo</a>, ketchup, and BBQ into a creamy, dreamy sauce that goes with everything.” –Melissa Urban, Whole30 CEO</p>

<h3>Whole30 Elderberry Vinaigrette:</h3>
<p>“This reminds me of our debutante spinach salads with berry vinaigrette, except that vinaigrette got a total upgrade. Our version has all the <a href="https://thrivemarket.com/p/whole30-elderberry-vinaigrette-dressing-marinade"target="_blank">nostalgia and none of the syrupy sweetness</a>. The touch of elderberry juice, the bite of apple cider vinegar, that punch of fresh herbs and spices–our version is perfect for salads and saucy marinades.” –Dr. Carrie Kholi-Murchison, Whole30 Director of People and Culture</p>


<h2>Healthy Whole30 Recipes</h2>
<p>Keep your month on track by prepping for delicious (and easy) recipes all week long.</p>
<h3>How to Prep Whole30 Breakfast Recipes for the Week</h3>
<p>Here are eight <a href="https://thrivemarket.com/blog/whole30-breakfast-recipes-for-every-day-of-the-week"target="_blank">Whole30-compliant recipes</a> to fuel your morning. Many can be prepped ahead, like a savory breakfast casserole, turkey sausage, and sweet potato hash (chop all your veggies the night before!).</p> 
<h3>Make This Whole30 Sheet-Pan Recipe</h3>
<p>A sheet-pan dinner keeps things simple. <a href="https://thrivemarket.com/blog/sheet-pan-shrimp-with-sesame-broccoli-recipe"target="_blank">This recipe</a> comes straight from the pages of a Whole30 cookbook—just add shrimp, broccoli, sesame oil, and roast.</p> 
<h3>Whole30 Lunch and Dinner Recipes to Bookmark Now</h3>
<p>Don’t let your Whole30 meals be an afterthought. <a href="https://thrivemarket.com/blog/all-about-whole30-recipes-tips-and-guidelines"target="_blank">This post</a> shares plenty of go-to dishes you’ll love to incorporate into your meal plan. Try Turkey Sage Meatballs, Tandoori Tuna Salad, or halibut poached in a satisfying ginger broth.</p>

On the Whole30, dressings and sauces are life. They make it easy to add variety and flavor to your meals, and effortlessly pull simple ingredients together. But they’re not always easy to find without added sugar, soy, or dairy. Our new line of Whole30 dressings and sauces—created as part of an exclusive collaboration with Thrive Market—were inspired by co-founder Melissa Urban’s own kitchen creations, and made with ingredients that go beyond the Whole30 standards. (Just this once, you can skip the label-reading.) Make your next Whole30 tastier and more convenient than ever with bright, bold flavors your whole family will love.

The History of Whole30

Changing your life one meal at a time has never been easier with our NEW line of Whole30 salad dressings and dipping sauces.

Whole30® has been changing lives since 2009, when co-founder Melissa Urban blogged about the life-changing magic of her self-designed 30-day dietary experiment. After eliminating certain food groups for 30 straight days, her energy was through the roof, she was sleeping so much better, cravings had all but disappeared, and people at work said she was “so much nicer.” It was also the first time in years that she was able to get off the scale and out of the mirror, coming away with new healthy habits and a redefined relationship with food. She shared the experience on her blog in July 2009, typing up a rudimentary list of guidelines, and invited her readers to try it—the first ever group Whole30..

Since then, millions of people have transformed their health, habits and relationship with food with the Whole30, and the community has grown well beyond a blog. Today, Whole30 has 130 Whole30 Approved® partner brands like Applegate, LaCroix, Epic, and Primal Kitchen; an official Whole30 Salad Bowl at Chipotles nationwide; 200 Whole30 Certified Coaches around the world; and a combined fan and following base of more than 4 million people, checking in from 230 countries. Oh, and now, our first ever line of salad dressings and dipping sauces!

Whole30 Mission

Whole30 empowers you to achieve health on your own terms. Our tagline is “change your life in 30 days,” and our mission is to ensure that anyone who wants to participate in the Whole30 program feels welcomed, represented, and respected, and has the access, resources, and support to complete the program successfully. However, our community extends far beyond those who complete our 30-day program. Our partners, projects, and offerings are designed not only to serve our followers, but to enact change in all of the systems in which we operate. As a health and wellness company that thrives because of people’s real life commitments to our program and its partners, Whole30 is committed to building and advocating for greater awareness around issues of diversity, equity, and inclusion. 


Benefits of Whole30

Any product with the Whole30® or Whole30-approved logo meets ingredient standards that are sure to fit your family’s needs, whether or not you ever do a Whole30:

	No added sugar, real or artificial
	No alcohol
	No grains (gluten-containing or otherwise)
	No legumes (soy, peanuts, or beans)
	No dairy (from cow, goat, or sheep)
	No MSG, carrageenan, or added sulfites

In addition, our dressings are free of vegetable gums, natural flavors, and fillers. We also use Certified Humane eggs in certain formulations, in accordance with our established animal welfare standards.

Top Whole30 Products

Whole30 Salad Dressings and Dipping Sauces are brand new, but here are a few of our team’s favorites.

Whole30 House Ranch
"Whole30 Ranch is something you can feel good about feeding your whole family. Made with high-quality, thoughtfully chosen ingredients, you'll save yourself the time and mess of making your own without compromising on quality. Even the pickiest eater in your household will be convinced to eat more veggies!"–Stephanie Greunke, Whole30 Registered Dietitian

Whole30 Secret Sauce:
“‘Fry Sauce’ is the ubiquitous condiment served with burgers and fries throughout Utah. Our version elevates the classic flavor, turning this love-child of mayo, ketchup, and BBQ into a creamy, dreamy sauce that goes with everything.” –Melissa Urban, Whole30 CEO

Whole30 Elderberry Vinaigrette:
“This reminds me of our debutante spinach salads with berry vinaigrette, except that vinaigrette got a total upgrade. Our version has all the nostalgia and none of the syrupy sweetness. The touch of elderberry juice, the bite of apple cider vinegar, that punch of fresh herbs and spices–our version is perfect for salads and saucy marinades.” –Dr. Carrie Kholi-Murchison, Whole30 Director of People and Culture


Healthy Whole30 Recipes
Keep your month on track by prepping for delicious (and easy) recipes all week long.
How to Prep Whole30 Breakfast Recipes for the Week
Here are eight Whole30-compliant recipes to fuel your morning. Many can be prepped ahead, like a savory breakfast casserole, turkey sausage, and sweet potato hash (chop all your veggies the night before!). 
Make This Whole30 Sheet-Pan Recipe
A sheet-pan dinner keeps things simple. This recipe comes straight from the pages of a Whole30 cookbook—just add shrimp, broccoli, sesame oil, and roast. 
Whole30 Lunch and Dinner Recipes to Bookmark Now
Don’t let your Whole30 meals be an afterthought. This post shares plenty of go-to dishes you’ll love to incorporate into your meal plan. Try Turkey Sage Meatballs, Tandoori Tuna Salad, or halibut poached in a satisfying ginger broth.

The New Primal Noble Made Buffalo Sauce, Medium - Thrive Market

<p>Snacks can carry a bad rap in the wellness world. Many are void of nutrition, fill you up with empty calories, and derail well-intentioned diets. But at Thrive Market, we believe we can do better, which is why <a href="https://thrivemarket.com/c/snacks"target="_blank">our snack aisle</a> is bursting with better-for-you options that easily upgrade your afternoon nibbles. Our varied options can fit within any eating plan. Paleo? No problem. Gluten-free? Got it. Keto? You’ll love the variety. Not only is your diet covered, you can also find snacks that deliver essential nutrients like protein, fiber, and vitamins—all without sacrificing crave-worthy flavor.</p> 
<h2>The History of The New Primal</h2>


<p>Founder Jason Burke was raised in Tampa, Florida, where his mother was always cooking for neighborhood friends. After attending college in South Carolina and joining the workforce, Burke started missing his mother’s Cuban-influenced cooking and attempted to make his own jerky to keep stashed in his desk drawer. His colleagues noticed and started placing orders, which led to The New Primal officially launching in 2012 with a line of grass-fed jerky.</p> 
<h2>The New Primal Company Mission</h2>


<p>The New Primal believes in the value of healthy snacking. That’s why it focuses on responsibly sourced ingredients like <a href="https://thrivemarket.com/social/grass-fed"target="_blank">grass-fed</a> and pasture-raised meat and diet-friendly marinades and sauces. The result? Nutritious, portable protein and flavor-forward accompaniments for your favorite meals. The brand has also partnered with Whole30® to establish a scholarship for those interested in pursuing its Certified Coaching program.</p>
<h2>Benefits of The New Primal</h2>


<p>The New Primal is committed to making sure animals are humanely raised on pasture-centered farms. While the meat snacks aren’t certified organic, they’re grass-fed, grass-finished, and pasture-raised. Since the meat is perfectly cooked, it doesn’t need preservatives—just the right combination of natural sugars from ingredients like honey and pineapple. With the exception of the Classic BBQ Sauce, all of New Primal’s bottled sauces are vegan, and 14 products are Whole30®-approved, making this brand a great option for a range of diets.</p>
<h2>Top Products from The New Primal</h2>



<p>Get your snack on with these top The New Primal products.</p>
<h3>Noble Made Mild Buffalo Sauce</h3>

<p>Enjoy all the flavor of <a href="https://thrivemarket.com/p/the-new-primal-noble-made-mild-buffalo-whole30-paleo"target="_blank">classic buffalo sauce</a>, minus some of the heat. Made with vinegar, cayenne pepper, olive oil, and pineapple juice to help mellow the flavors.</p> 
<h3>The New Primal Beef Thins, BBQ</h3>

<p><a href="https://thrivemarket.com/p/the-new-primal-beef-thins-bbq"target="_blank">Crunchy and satisfying</a>, these beef thins have the consistency of chips but are made of grass-fed beef that’s raised without antibiotics and added hormones. Every bag has 13g of protein, plus calcium and iron.</p>
<h3>Citrus Herb Marinade & Cooking Sauce</h3>

<p>Paleo-friendly, gluten-free, and Whole30®-approved, <a href="https://thrivemarket.com/p/the-new-primal-citrus-herb-marinade-cooking-sauce"target="_blank">this tasty marinade</a> is ideal for amping up the flavor of your meals. It’s made with apple cider vinegar, coconut aminos, pineapple concentrate, and smoked sea salt.</p> 
<h2>The Best Healthy Snacks</h2>

<p>Snack smart with our lineup of healthier options.</p>
<h3>How to Snack on the Paleo Diet</h3>

<p>Keeping <a href="https://thrivemarket.com/blog/delicious-paleo-snacks"target="_blank">paleo-approved snacks</a> on hand is one of the keys to sticking with this caveman-inspired eating plan. This post has more than 60 to try!</p> 
<h3>Keto Diet Snacking Tips</h3>

<p>Yes, you can have a snack or two while <a href="https://thrivemarket.com/blog/delicious-trendy-healthy-keto-snacks"target="_blank">eating keto</a>, but be sure to choose the right ones. This post has suggestions for bites that won’t knock you out of ketosis.</p>
<h3>Try These Grain-Free Tortilla Chips</h3>

<p>Paleo-friendly, grain-free, and vegan <a href="https://thrivemarket.com/blog/why-youll-love-thrive-market-grain-free-tortilla-chips"target="_blank">tortilla chips</a>? Sign us up! Learn more about our new favorite bags.</p> 

Snacks can carry a bad rap in the wellness world. Many are void of nutrition, fill you up with empty calories, and derail well-intentioned diets. But at Thrive Market, we believe we can do better, which is why our snack aisle is bursting with better-for-you options that easily upgrade your afternoon nibbles. Our varied options can fit within any eating plan. Paleo? No problem. Gluten-free? Got it. Keto? You’ll love the variety. Not only is your diet covered, you can also find snacks that deliver essential nutrients like protein, fiber, and vitamins—all without sacrificing crave-worthy flavor. 
The History of The New Primal


Founder Jason Burke was raised in Tampa, Florida, where his mother was always cooking for neighborhood friends. After attending college in South Carolina and joining the workforce, Burke started missing his mother’s Cuban-influenced cooking and attempted to make his own jerky to keep stashed in his desk drawer. His colleagues noticed and started placing orders, which led to The New Primal officially launching in 2012 with a line of grass-fed jerky. 
The New Primal Company Mission


The New Primal believes in the value of healthy snacking. That’s why it focuses on responsibly sourced ingredients like grass-fed and pasture-raised meat and diet-friendly marinades and sauces. The result? Nutritious, portable protein and flavor-forward accompaniments for your favorite meals. The brand has also partnered with Whole30® to establish a scholarship for those interested in pursuing its Certified Coaching program.
Benefits of The New Primal


The New Primal is committed to making sure animals are humanely raised on pasture-centered farms. While the meat snacks aren’t certified organic, they’re grass-fed, grass-finished, and pasture-raised. Since the meat is perfectly cooked, it doesn’t need preservatives—just the right combination of natural sugars from ingredients like honey and pineapple. With the exception of the Classic BBQ Sauce, all of New Primal’s bottled sauces are vegan, and 14 products are Whole30®-approved, making this brand a great option for a range of diets.
Top Products from The New Primal



Get your snack on with these top The New Primal products.
Noble Made Mild Buffalo Sauce

Enjoy all the flavor of classic buffalo sauce, minus some of the heat. Made with vinegar, cayenne pepper, olive oil, and pineapple juice to help mellow the flavors. 
The New Primal Beef Thins, BBQ

Crunchy and satisfying, these beef thins have the consistency of chips but are made of grass-fed beef that’s raised without antibiotics and added hormones. Every bag has 13g of protein, plus calcium and iron.
Citrus Herb Marinade & Cooking Sauce

Paleo-friendly, gluten-free, and Whole30®-approved, this tasty marinade is ideal for amping up the flavor of your meals. It’s made with apple cider vinegar, coconut aminos, pineapple concentrate, and smoked sea salt. 
The Best Healthy Snacks

Snack smart with our lineup of healthier options.
How to Snack on the Paleo Diet

Keeping paleo-approved snacks on hand is one of the keys to sticking with this caveman-inspired eating plan. This post has more than 60 to try! 
Keto Diet Snacking Tips

Yes, you can have a snack or two while eating keto, but be sure to choose the right ones. This post has suggestions for bites that won’t knock you out of ketosis.
Try These Grain-Free Tortilla Chips

Paleo-friendly, grain-free, and vegan tortilla chips? Sign us up! Learn more about our new favorite bags. 

Buy The New Primal Noble Made Medium Buffalo Sauce  online at Thrive Market. Save time and money and get the best healthy groceries delivered. Free shipping on most orders!