Why You’ll Love It

At Tom's we believe that natural is as much about what's in a toothpaste as what's not. Simply White® uses naturally sourced silicas for clinically proven whitening without bleaching chemicals, so you can bring back the natural beauty of your smile. Simply White® is also the only natural whitening toothpaste to earn the American Dental Association Seal of Acceptance!

SKU: 077326148068

About This Brand

Toms of Maine

Tom’s of Maine is a manufacturer of chemical-free personal care products that are made of all-natural ingredients. The company is guided by the philosophy of their founders, Tom and Kate Chappell, who strongly believe that both human beings and nature have inherent worth and deserve our respect. This code compels Tom’s of Maine to create products that empower people’s bodies as well as protect the environment. How Tom’s got started Tom and Kate Chappell started Tom’s with modest ideals—they wanted to simplify their lives and the things th
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Hydrated silica, water, sorbitol, glycerin, xylitol, Sodium lauryl sulfate, Natural Flavors - Mentha piperita (peppermint) oil, Xanthan gum, Titanium dioxide, Carrageenan, Sodium fluoride 0.24% (0.15% w/v fluoride ion), Sodium Hydroxide

*Savings Calculation
Thrive Market savings are calculated against a brand's suggested retail price (MSRP) for a product, or when not available, against the non-sale price of the same or comparable product at other retailers (e.g., online specialty, traditional grocery, etc.).

Disclaimer: Information, statements, and reviews regarding products have not been evaluated by the Food and Drug Administration. Results vary person to person, and there is no guarantee of specific results. Thrive Market assumes no liability for inaccuracies or misstatements about products.

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Product Overview


Based on 26 ratings

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Fluoride free

Posted   by Kate from New Plymouth, Ohio
Verified Purchase
Feel safe with this toothpaste; works great and tastes good.
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Posted   by Sabra from BONNEY LAKE, Washington
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Great product
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Best price around

Posted   by Melissa from BROOKLYN, New York
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Can't beat toms!
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Natural Toothpaste

Posted   by Amber from OAKLAND, California
Verified Purchase
Great toothpaste without additives
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My Go-to

Posted   by Jackson from WHITESTOWN, Indiana
Verified Purchase
The best toothpaste ever!
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Whitening toothpaste

Posted   by Melissa from La Crosse, Wisconsin
Verified Purchase
Good taste and helpful in keeping my teeth white (with a whitening mouthwash). Big fan of Tom's.
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Posted   by Catherine from INDIANAPOLIS, Indiana
Verified Purchase
I think this is a good alternative, still has fluoride and cleans just as we’ll as the big bad brands
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Posted   by Roberta from HONEY BROOK, Pennsylvania
Verified Purchase
Always have two extra on hand, the only toothpaste that I use
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Great product!

Posted   by Michele from IMPERIAL, Pennsylvania
Verified Purchase
Effective toothpaste and at a great price!
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Usually have stocked

Posted   by Sarah from Wakefield, Massachusetts
Verified Purchase
Use often and like the flavor
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(Displaying 10 of 26 reviews)