Why You’ll Love It
At Tom's we believe that natural is as much about what's in a toothpaste as what's not. Simply White® uses naturally sourced silicas for clinically proven whitening without bleaching chemicals, so you can bring back the natural beauty of your smile. Simply White® is also the only natural whitening toothpaste to earn the American Dental Association Seal of Acceptance!
About This Brand
Toms of Maine
Shop the brand Aside from color additives, U.S. law doesn’t require cosmetics companies to have FDA approval before launching a product. That means many ingredients go unregulated, which has caused conscious consumers to flock to brands with more transparent practices. In some cases, families start their own businesses to offer solutions they couldn’t find for themselves. In 1975, Tom’s of Maine introduced the...
Sodium fluoride 0.24% (0.15% w/v fluoride ion), Hydrated silica, Water, Sorbitol, Glycerin, Xylitol, Sodium lauryl sulfate, Natural Flavors - Mentha piperita (peppermint) oil, Xanthan gum, Carrageenan
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