Pure and Sure Puppy Shampoo

Let's face it: no matter how cute puppies are, they're destined to get dirty. Now you can give your puppy an extra-gentle, soothing bath with a shampoo designed to clean without stripping the beneficial natural oils in your pup's coat. Bathe your pet as often as you like with True Blue's Pure and Sure Puppy Shampoo without worrying about drying out the skin itching, or flaking. The milk gently cleans delicate skin, while oatmeal is nature's perfect moisturizer for skin and coat.

New Dog Shopping List

Now your pets can care for their own teeth! Ark Naturals BREATH-LESS Brushless Toothpaste is a multiple award-winning chewable, highly-digestable dental solution for pets with clinically proven, all natural ingredients. On the outside: Fresh flavors of alfalfa (source of chlorophyll), cinnamon, vanilla and clove to help freshen breath. Outside ridges help abrasive action. On the inside: Ark’s patented toothpaste center for plaque, tartar, and bacteria control. Made in the USA. 
 


Brushless Toothpaste Dental Chew, Small

Brushless Toothpaste Dental Chew, Small 8-20 lbs

Pure & Sure Puppy Shampoo by True Blue

We know brain development is important for dogs, but pups sitting down with a Sudoku or today’s New York Times crossword puzzle seems a little … improbable. Which is why we’ve created Super Smarty Hearties -- delicious and nutritious, they come in so-cute heart shapes and contain DHA and Omega 3 fatty acids to support healthy skin and brain development. With real salmon as the first ingredient and only five calories a pop, they’re great for training or rewarding. A three letter word for amazing is ARF, btw, if you want to keep that in your back pocket.
<p>
- Animal ingredients and Nutritious Oils<p>
- For All Stages of Life<p>
- Added Vitamins and Minerals<p>
- No Artificial Preservatives, Flavors, or Colors<p>
- No Fillers or By-Product Meals<p>
- Wheat and Gluten Free<p>
- Omega 3 + 6, DHA, EPA<p>
- Great for training<p>
- Free of carrageenan<p>
- Made in the USA<p>

Chews + Treats, Super Smarty Hearties

Earth Rated's silicone strap fits any leash and is sturdy enough to withstand wear and tear. A locking mechanism keeps your bag ready to dispense at a moment's notice. Includes 15 unscented leak-proof bags.

Leash Dispenser 2.0 with 15 Unscented Bags

Earth Rated's extra-thick unscented bags are designed to trap unpleasant smells and make pet cleanup a breeze.

Dog Waste Bags, Unscented

Native Pet's vet-approved organic pumpkin powder is a simple (and tasty) way to help with diarrhea or constipation. This can is shelf-stable for up to two years, and offers nourishing fiber from pumpkin and apples.

Organic Pumpkin Powder for Dogs, Fiber Supplement & Diarrhea Relief

Formulated for puppies, Halo's grain-free wet food is made with a holistic blend of nutritious whole meat, non-GMO fruits and veggies, and the essential vitamins and minerals your new family member needs to feel their best. Free from artificial colors, flavors, and preservatives, added hydration improves taste for picky eaters, and ingredients are always responsibly sourced. 

Grain Free Wet Dog Food For Puppy, Chicken Recipe

Give your new furry family member a warm welcome with this shopping list of healthy pet essentials.

Pure & Sure Puppy Shampoo by True Blue - Thrive Market

<p>When you’re <a href="https://thrivemarket.com/blog/best-non-toxic-cleaning-products-tips-and-diy-recipes"target="_blank">shopping for nontoxic cleaning products</a>, clean beauty picks, and non-GMO ingredients for your meals, it’s only natural to extend those values to your family’s four-legged members. Thrive Market is a company filled with pet lovers, and just like you, we consider our animals to be members of the family. If you haven’t <a href="https://thrivemarket.com/c/pet-supplies"target="_blank">browsed through our pet aisle yet</a>, you’re in for a real treat. Brands like True Blue take care to use a range of natural ingredients like oatmeal, essential oils, aloe vera, and witch hazel to keep your pet feeling his best without the use of harsh chemicals or parabens. </p>
<h2>The History of True Blue</h2>

<p>While Doug Gleason was on a run with his yellow Labrador, Sam, Gleason realized that while he donned a protective vest, Sam didn’t. When Gleason shopped around, he noticed many pet products didn’t match their human counterparts in terms of quality and function. After talking with fellow dog owners, Gleason heard story after story of frustrated pet parents looking for high quality, affordable options. True Blue started a few years later, and now encompasses products such as shampoo, ear wipes, and dental swipes.</p>
<h2>True Blue Company Mission</h2>

<p>True Blue believes canine health begins with preventative measures. Its line of dog products may help guard against common concerns with teeth, ears, and skin. Not only does that mean a happier pet, but fewer vet visits for pet parents.</p> 
<h2>Benefits of True Blue</h2>
<p>True Blue blends nature and science to develop its pet care line. The brand works with veterinarians at leading universities to identify the most pressing health issues and select the best options for pet-friendly ingredients (that also happen to be botanically-based). The result? Safe and effective pet products that are biodegradable, <a href="https://thrivemarket.com/social/cruelty-free"target="_blank">cruelty-free</a>, and made in the United States.</p><br><ul>


<li>Theresa from Fla., started using the ear wipes to help with her dog’s frequent ear infections. “These wipes are fantastic. My puppy's ears are clean, and I feel better that the ingredients are natural.”</li><br>
<li>Of the puppy shampoo, Amanda from Ky., says “We have a 5-month-old puppy and have used this since he came to us. This makes him smell wonderful and doesn’t seem to hurt if it gets in his eyes.”</li><br>
<li>Maggie from Tenn., loves the cleansing spray. “Whenever my pup needs a little refresher in between groomings, I use this spray. He has bad allergies and this does not bother him. The smell is really nice! It is pretty subtle and not overpowering. Pup-approved!”</li></ul>
<h2>Top True Blue Products</h2>

<p>Take care of your pets with these top True Blue products. </p>
<h3>Pure and Sure Puppy Shampoo</h3>

<p>Puppies might be cute, but they’re prone to getting dirty. This <a href="https://thrivemarket.com/p/true-blue-pure-and-sure-puppy-shampoo"target="_blank">gentle cleansing milk</a> uses oatmeal to help moisturize your dog’s coat without drying out their skin.</p>
<h3>Easy Ear Wipes for Dogs</h3>

<p>These <a href="https://thrivemarket.com/p/true-blue-super-easy-ear-wipes-for-dogs"target="_blank">sear wipes easily clean dirt</a>, debris, and wax from your dog’s ears. Ingredients like lemon may promote healthy blood vessels, and marigold soothes delicate skin. </p>
<h3>Fast and Fresh Dental Swipes for Dogs</h3>

<p>Help keep your dog’s teeth and gums healthy between professional cleanings with these <a href="https://thrivemarket.com/p/true-blue-fast-and-fresh-dental-swipes-for-dogs"target="_blank">convenient dental swipes</a>. Many pet owners report these wipes are easier to use than a toothbrush. </p>
<h2>Tips for Raising a Healthy Pet</h2>

<p>Pets are members of the family, and our blog has tips, recipes, and gift ideas to shower them with love.</p>
<h3>The Best Pet Gifts</h3>

<p>For <a href="https://thrivemarket.com/blog/holiday-pet-gifts"target="_blank">stocking stuffers</a>, birthdays, or just because, your pets will love these treats, grooming essentials, and toys.</p>
<h3>22 Healthy Dog Products</h3>

<p>It’s easy to be <a href="https://thrivemarket.com/blog/best-dog-products-from-food-to-shampoo"target="_blank">eco-friendly</a>—even for your pets—with our top picks for shampoo, toys, and food for all stages.</p>
<h3>DIY Peanut Butter Dog Cookies</h3>

<p>No need to leave your pup out of the dessert course. These <a href="https://thrivemarket.com/blog/easy-make-real-food-treat-humans-dogs-can-eat"target="_blank">DIY dog treats</a> feature peanut butter as the main ingredient, plus rolled oats and pumpkin.</p>

When you’re shopping for nontoxic cleaning products, clean beauty picks, and non-GMO ingredients for your meals, it’s only natural to extend those values to your family’s four-legged members. Thrive Market is a company filled with pet lovers, and just like you, we consider our animals to be members of the family. If you haven’t browsed through our pet aisle yet, you’re in for a real treat. Brands like True Blue take care to use a range of natural ingredients like oatmeal, essential oils, aloe vera, and witch hazel to keep your pet feeling his best without the use of harsh chemicals or parabens. 
The History of True Blue

While Doug Gleason was on a run with his yellow Labrador, Sam, Gleason realized that while he donned a protective vest, Sam didn’t. When Gleason shopped around, he noticed many pet products didn’t match their human counterparts in terms of quality and function. After talking with fellow dog owners, Gleason heard story after story of frustrated pet parents looking for high quality, affordable options. True Blue started a few years later, and now encompasses products such as shampoo, ear wipes, and dental swipes.
True Blue Company Mission

True Blue believes canine health begins with preventative measures. Its line of dog products may help guard against common concerns with teeth, ears, and skin. Not only does that mean a happier pet, but fewer vet visits for pet parents. 
Benefits of True Blue
True Blue blends nature and science to develop its pet care line. The brand works with veterinarians at leading universities to identify the most pressing health issues and select the best options for pet-friendly ingredients (that also happen to be botanically-based). The result? Safe and effective pet products that are biodegradable, cruelty-free, and made in the United States.


Theresa from Fla., started using the ear wipes to help with her dog’s frequent ear infections. “These wipes are fantastic. My puppy's ears are clean, and I feel better that the ingredients are natural.”
Of the puppy shampoo, Amanda from Ky., says “We have a 5-month-old puppy and have used this since he came to us. This makes him smell wonderful and doesn’t seem to hurt if it gets in his eyes.”
Maggie from Tenn., loves the cleansing spray. “Whenever my pup needs a little refresher in between groomings, I use this spray. He has bad allergies and this does not bother him. The smell is really nice! It is pretty subtle and not overpowering. Pup-approved!”
Top True Blue Products

Take care of your pets with these top True Blue products. 
Pure and Sure Puppy Shampoo

Puppies might be cute, but they’re prone to getting dirty. This gentle cleansing milk uses oatmeal to help moisturize your dog’s coat without drying out their skin.
Easy Ear Wipes for Dogs

These sear wipes easily clean dirt, debris, and wax from your dog’s ears. Ingredients like lemon may promote healthy blood vessels, and marigold soothes delicate skin. 
Fast and Fresh Dental Swipes for Dogs

Help keep your dog’s teeth and gums healthy between professional cleanings with these convenient dental swipes. Many pet owners report these wipes are easier to use than a toothbrush. 
Tips for Raising a Healthy Pet

Pets are members of the family, and our blog has tips, recipes, and gift ideas to shower them with love.
The Best Pet Gifts

For stocking stuffers, birthdays, or just because, your pets will love these treats, grooming essentials, and toys.
22 Healthy Dog Products

It’s easy to be eco-friendly—even for your pets—with our top picks for shampoo, toys, and food for all stages.
DIY Peanut Butter Dog Cookies

No need to leave your pup out of the dessert course. These DIY dog treats feature peanut butter as the main ingredient, plus rolled oats and pumpkin.

This mild shampoo for puppies is made with an eco-friendly formula that gently cleans the fur and soothes the skin with oatmeal and botanical extracts.