When you’re shopping for nontoxic cleaning products, clean beauty picks, and non-GMO ingredients for your meals, it’s only natural to extend those values to your family’s four-legged members. Thrive Market is a company filled with pet lovers, and just like you, we consider our animals to be members of the family. If you haven’t browsed through our pet aisle yet, you’re in for a real treat. Brands like True Blue take care to use a range of natural ingredients like oatmeal, essential oils, aloe vera, and witch hazel to keep your pet feeling his best without the use of harsh chemicals or parabens.

The History of True Blue

While Doug Gleason was on a run with his yellow Labrador, Sam, Gleason realized that while he donned a protective vest, Sam didn’t. When Gleason shopped around, he noticed many pet products didn’t match their human counterparts in terms of quality and function. After talking with fellow dog owners, Gleason heard story after story of frustrated pet parents looking for high quality, affordable options. True Blue started a few years later, and now encompasses products such as shampoo, ear wipes, and dental swipes.

True Blue Company Mission

True Blue believes canine health begins with preventative measures. Its line of dog products may help guard against common concerns with teeth, ears, and skin. Not only does that mean a happier pet, but fewer vet visits for pet parents.

Benefits of True Blue

True Blue blends nature and science to develop its pet care line. The brand works with veterinarians at leading universities to identify the most pressing health issues and select the best options for pet-friendly ingredients (that also happen to be botanically-based). The result? Safe and effective pet products that are biodegradable, cruelty-free, and made in the United States.

Theresa from Fla., started using the ear wipes to help with her dog’s frequent ear infections. “These wipes are fantastic. My puppy's ears are clean, and I feel better that the ingredients are natural.”

Of the puppy shampoo, Amanda from Ky., says “We have a 5-month-old puppy and have used this since he came to us. This makes him smell wonderful and doesn’t seem to hurt if it gets in his eyes.”

Maggie from Tenn., loves the cleansing spray. “Whenever my pup needs a little refresher in between groomings, I use this spray. He has bad allergies and this does not bother him. The smell is really nice! It is pretty subtle and not overpowering. Pup-approved!”

Top True Blue Products

Take care of your pets with these top True Blue products.

Pure and Sure Puppy Shampoo

Puppies might be cute, but they’re prone to getting dirty. This gentle cleansing milk uses oatmeal to help moisturize your dog’s coat without drying out their skin.

Easy Ear Wipes for Dogs

These sear wipes easily clean dirt, debris, and wax from your dog’s ears. Ingredients like lemon may promote healthy blood vessels, and marigold soothes delicate skin.

Fast and Fresh Dental Swipes for Dogs

Help keep your dog’s teeth and gums healthy between professional cleanings with these convenient dental swipes. Many pet owners report these wipes are easier to use than a toothbrush.

Tips for Raising a Healthy Pet

Pets are members of the family, and our blog has tips, recipes, and gift ideas to shower them with love.

The Best Pet Gifts

For stocking stuffers, birthdays, or just because, your pets will love these treats, grooming essentials, and toys.

22 Healthy Dog Products

It’s easy to be eco-friendly—even for your pets—with our top picks for shampoo, toys, and food for all stages.

DIY Peanut Butter Dog Cookies

No need to leave your pup out of the dessert course. These DIY dog treats feature peanut butter as the main ingredient, plus rolled oats and pumpkin.

True Blue, Super Easy Ear Wipes for Dogs