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Vital Planet

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Pets can benefit from supplements just like humans, but it’s crucial to consult with a vet to determine the appropriate type and dosage based on your pet’s needs. Vital Planet, founded by Brenda Watson, offers a range of pet supplements in various forms—such as soft chews, powders, and chewable tablets—to support pet health and wellness.

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Supplements are a hot topic in the wellness world, but the conversation often circles around the best options for … humans. Turns out, pets may also benefit from enjoying supplements in their diet. But before making any commitments, the Cummings Veterinary Medical Center at Tufts University recommends speaking with your vet. The type of supplement a pet may need will depend on a variety of factors including your animal’s age, weight, activity level, and diet. If your vet does recommend a supplement, be sure to take note of the dosage, and any brand recommendations. Once you’re ready to move forward, head to Thrive Market. Our shelves are stocked with a variety of supplements that are pet-approved and ready to add to their daily meals.

The History of Vital Planet

Vital Planet was founded 20 years ago by Brenda Watson, who spent her career up to that point helping people improve their health with a focus on digestive function. As a natural healthcare practitioner (and a dog owner), Watson spent years studying various health philosophies and helped establish several clinics in Florida that specialize in detoxification. After these achievements, Watson turned her attention to pets. Today, Vital Planet makes supplements for your entire family—including dogs, cats, and their human owners, too.

Vital Planet Company Mission

Vital Planet believes three factors can influence optimum health: proper nutrition, an active lifestyle, and supplementation. This brand educates customers about the first two, while offering solutions in the supplement arena. And Vital Planet doesn’t stop at your health—it’s developed an expansive line for pets so you can care for the whole family.

Benefits of Vital Planet

Depending on your pet’s needs, Vital Planet offers four ways to get the supplements they need.


  • Soft chews: Shaped like a bone, these soft chews deliver all the benefits of a high-potency supplement in an easy-to-eat tablet.

  • Powder: Flavored with beef or fish, these powders easily mix with your pet’s food, or can be mixed with water to make a rich gravy to pour over the top.

  • Chewable tablets: For pets that don’t mind a little crunch, Vital Planet’s chewable tablets have been extensively tested in vet clinics to ensure this option works for all breeds.

  • Sprinkle tablets: These tablets feature delayed-release capsule technology, which means it can pass through the acidic environment of your pet’s stomach before getting to work. Alternatively, the tablets can also be opened and sprinkled over food.

Top Vital Planet Products

If a beloved dog is vital to your family, support your pooch at every stage with supplements from Vital Planet.

Hip & Joint Support for Dogs, Beef

Support the joints of your aging pet with this beef-flavored supplement from Vital Planet. Each chewable tablet (120 in total) are a blend of ingredients like collagen, flower essences, herbs, and glucosamine to help ease joint stiffness.

Stress Relief for Dogs, Chicken

Help calm anxious pups with a supplement that encourages relaxation. Each chewable tablet contains ingredients like chamomile, lemon balm, and active ingredients GABA, L-Theanine, and B vitamins.

Flora Dog Probiotic Powder

Each scoop of this probiotic powder delivers more than 20 billion live active cultures from 10 probiotic strains that work to support your dog’s gut. Just sprinkle it on their food daily.

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