In the mood for something sweet? There are lots of Wholesome ways to satisfy your sugar craving. That’s right, Wholesome candies like gummy bears, fish, and lollipops help you avoid high fructose corn syrup (HFCS) without sacrificing taste. These organic honey and sweeteners won’t derail your natural lifestyle.

Wholesome also offers raw honey, organic cane sugar, turbinado sugar, brown sugar, powdered sugar, agave, and molasses. Use these vegan-friendly sweeteners in your favorite recipes, stir into tea, mix into coffee, spoon into smoothies—there are so many ways to use them.

All Wholesome products are non-GMO, fair trade certified, certified organic, and—according to member reviews—a real treat for the taste buds. Our members at Thrive Market adore this conscious and delicious brand. So go ahead, treat yourself with Wholesome sweets.

The History of Wholesome

January 1, 2001: Wholesome Sweeteners was born in Sugar Land, Texas. What was the brand’s first product? Organic cane sugar, harvested responsibly by a small community of farmers.

Since then, Wholesome has expanded its reach, selling goods in 50,000 stores across the US—and product line, bringing you organic cane sugar, pesticide-free honey, agave, molasses, and a variety of other natural sweeteners. These sweeteners provide a better-for-you alternative to the processed products found in most supermarkets, that have artificial ingredients and high fructose corn syrup.

Wholesome Company Mission

The Wholesome mission is simple: “To provide mindfully delicious choices for life’s sweet moments.”

Let’s break it down. Mindfully delicious carries many meanings: sustainable, organic ingredients, (free from harmful additives or toxins) and supporting farmers and eco-friendly business practices. And, finally it means offering the highest-quality, best-tasting ingredients possible. End result? Happy customers.

Benefits of Wholesome

This company is far above your average purveyor of sweeteners. Here’s a few reasons why:

Certified organic: No artificial ingredients, colors, or flavors.
Pesticide-free: Because you don’t want chemicals in your sugar or honey.
Non-GMO: Certified by the non-GMO project to contain no genetically modified organisms.
Vegan: Naturally vegan products so that everyone can enjoy the sweetness.
Gluten-free: Supports those with gluten intolerance, gluten sensitivity, or celiac disease.
Fair-trade: Farmers paid fair prices for sustainable sugar cane. Ditto for beekeepers and their honey.
Eco-friendly: Ingredients are sustainably grown and harvested to support our planet.

Top Wholesome Products

One thing is clear: our members love Wholesome. Read on to learn more about these top-reviewed products.

Organic Cane Sugar

Don’t settle for processed sugar when you can have organic sugar sourced straight from the cane. From baking to DIY beauty treatments, this sugar is as versatile as it is sweet.

Organic Delish Fish

You won’t find high fructose corn syrup in this organically-sweetened candy. Warning: they are so yummy you might not be able to eat just one.

Organic Blue Agave

Directly from the center of the Blue Agave plant comes this Blue Agave sweetener, a 1:1 sugar substitute that also dissolves quickly in cold beverages.

Natural Sweetener Tips

Want the inside scoop on healthy sweeteners? Check out these posts from the Thrive Market blog.