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As a mission-driven business, we’re firmly committed to increasing and elevating diversity and inclusion within our company and in our marketplace in an effort to better reflect and serve our members. Today, we proudly feature 50+ BIPOC (Black, Indigenous, and People of Color) brands at Thrive Market, and are actively working to add more options to our virtual shelves. Whether you’re looking for a new jar of honey, brightening facial scrub, delicious simmer sauce, or comforting tea, use this filter to shop BIPOC-Owned brands.
What Does BIPOC Mean?
BIPOC stands for Black, Indigenous, and People of Color. The phrase People of Color was first cited in The Oxford English Dictionary in 1796 and as NPR reports, “usually covers all/any peoples of African, Latino/Hispanic, Native American, Asian or Pacific Island descent, and its intent is to be inclusive.” However, not all People of Color suffer equally from the effects of white supremacy, racism, and colonialism in the U.S. The broader acronym BIPOC better acknowledges the experiences of Black and Indigenous communities who have faced more severe forms of racism and oppression throughout American history.
3 Reasons to Shop BIPOC Brands
Here are a few good reasons to fill your box with products crafted by BIPOC makers.
- Uplift communities. When you buy a BIPOC-Owned product that supports fair trade practices, it means others benefit from your purchase by being empowered to access essential community resources, such as health care or job training.
- Close the gap. According to the Economic Policy Institute, the median wealth for white families is more than 12 times that for Black families. By choosing BIPOC-Owned brands for everyday purchases, you can play a role in helping to close the racial wealth gap.
- Honor heritage ingredients. Whether it’s a passed-down family recipe (like authentic Thai curry) or an ancient grain eaten for generations (hello, African fonio), BIPOC brands advance their legacy through unique products celebrating their heritage.
Top BIPOC-Owned Brands
Keep reading to meet three member-favorite BIPOC-Owned brands.
Alaffia’s story started in 1996 when Olowo-n'djo Tchala (from Togo, West Africa) and Rose Hyde (from Washington State) began working towards a shared dream of creating a fair trade body care company. The couple named their brand after a common greeting from central Togo, Nigeria, and Benin meaning “a state of peace, health, and well-being,” and diverts a percentage of sales to local projects aimed at maternal health, gender equality, and reforestation.
Neem Turmeric Night Cream
Need some extra beauty sleep? Hydrate your skin with Alaffia’s nourishing cream infused with ingredients like turmeric, shea, lotus flower, and samphire greens (a bright green marsh plant).
Nubian Heritage’s line of skin care products features ethically sourced shea butter derived from women’s co-ops in Northern Ghana. Childhood friends and co-founders Richelieu Dennis and Nyema Tubman started the brand in Harlem, in the early 1990s, and today Nubian’s co-ops provide ethical wages and financial freedom to more than 700 women.
Coconut and Papaya Bar Soap With Vanilla Bean
Not only do our members rave about the scent, but this cruelty-free bar soap uses vanilla bean seeds to gently exfoliate skin, while coconut oil and shea butter provide moisture.
Really Raw Honey
On a bit of a whim, Victor and Mimi Bennett drove from their home in Baltimore to meet with a beekeeper in upstate New York. It was 1986, and the couple immediately became obsessed with raw, unstrained honey (studded with honeycomb and pollen) and set out to make this smooth and spreadable sweetener accessible to all.
En route from hive to jar, this honey is never heated or cooled, and keeps the honeycomb and pollen intact for an added nutritional boost. Use a spoonful to sweeten a cup of tea, baked goods, or as member Susan from Florida recommends … in margaritas!
Resources to Support BIPOC Brands
Visit the blog for even more resources to support BIPOC-Owned brands.
Thrive Market’s Commitment to Black Lives Matter
Read our letter from CEO and co-founder Nick Green about Thrive Market’s commitment to help combat systemic racism. The post includes social media-sourced tips from our member community and our Black Thrivers Resource Group, links to organizations that need support, and more.
Meet a Brand Combining Beauty and Sustainability
Watch a two-minute video starring Alaffia’s key ingredient: shea butter. Founder Olowo-n’djo Tchala shares: “We ensure everyone who participates in making the product along the way is being treated fairly, and that the raw ingredients are chemical-free.”
How to Make Ginger-Lime Lettuce Cups
Intimidated by Thai ingredients? Yai’s Thai to the rescue! This gluten-free and Whole30®-compliant recipe is fresh and light, featuring lots of zesty citrus, chunks of pork tenderloin, and a bold sauce to round out the dish.