Single-Source. Superior Quality. Meet Thrive Market Fish Oil

April 29, 2019

Meet our superior supplement from the sea: Thrive Market Fish Oil! Here, we take a deep dive to show you how it’s made, the benefits, and why it deserves a spot in your pantry.

From Boat to Bottle

There are many factors to consider when searching for a trusted fish oil supplement. Was it extracted from wild-caught or farmed fish? Was it tested for mercury and PCBs? Was it sourced from an overfished area?

Fortunately, Thrive Market’s Product Innovators considered all of these questions while developing a truly exceptional fish oil that you can feel good about taking every day.

“We searched for a supplier who could meet our strict standards of sustainability and quality,” says Lecia Rand, Thrive Market Product Innovator. “Thrive Market Fish Oil is unique in that it’s a single-source product, meaning the same people that catch the fish also do the processing. Our Fish Oil is well-managed during every step of production and has a very traceable supply chain,” says Rand.

Each batch of Thrive Market Fish Oil undergoes a molecular distillation process that removes impurities like mercury, cadmium, lead, and PCBs, while preserving the level of omegas. The fish oil is then tested for freshness, potency, and purity. Unlike most fish oils, ours comes in a zesty lemon flavor, so you can enjoy it straight from the bottle or add it to your favorite recipes!

Sea the Difference

We work with a North Atlantic fishery that has been using sustainable fishing practices for over a century. They harvest wild-caught menhaden fish using purse seine nets, which allow for minimal bycatch (less than one percent), while having no impact on the seabed. Spotter planes are flown overhead to locate large schools of fish to maximize efficiency and yield.

“The innovative techniques our supplier uses are unparalleled. Many of the fishermen were taught by their grandfathers and fathers, so they have a deep respect for the ocean. Keeping it healthy for future generations is part of their livelihood,” says Rand.

School Of Menhaden Fish In Cape Cod, Massachusetts

Plus, they only fish from May to December to avoid key spawning periods. This gives the menhaden population a chance to reproduce and grow. Menhaden fish are small and have short lifespans, so they have less exposure to environmental contaminants like mercury and PCBs, than larger fish like tuna. The fishery is also certified by Friend of the Sea (FOS), the leading certification standard for products and services that respect and protect the marine environment.

Benefits of Fish Oil

If you’re not eating fish daily, then taking a fish oil supplement may be a good idea. Fish oil provides a wealth of beneficial omegas in the natural triglyceride form, which is easier for the body to digest and absorb.* Docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA), in particular, are considered the most powerful omega-3 fatty acids, and can’t be obtained through plant sources. Each serving of Thrive Market Fish Oil delivers 1,370mg of omega-3s and 1,040mg of EPA/DHA. Plus, studies show the omega-3’s in fish oil can also support brain, heart, and vision health.* All the more reason to add a spoonful to your daily routine!

As always, check with your doctor before you start any new supplement, and note that fish oil can have some contraindications that affect prescription drugs.

 Thrive Market Fish Oil on spoon

*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

Ways to Use Fish Oil

Getting your daily dose of omegas is easy with Thrive Market Fish Oil! The refreshing lemon flavor tastes great on its own or when added to a number of recipes. Here are some unique ways to use it:

  • Add to chia pudding
  • Blend into smoothies
  • Add to salad dressings
  • Swirl into yogurt

Pro Tip: Because of its high concentration of polyunsaturated fats—which can oxidize and form free radicals under heat—fish oil should never be used for high heat cooking. Instead, consume it as a dietary supplement or mix into cold recipes.

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Melinda Gross

Melinda writes about health, wellness, and food for the Thrive Market blog. She started her career as a financial journalist in NYC and has written for Where Magazine, Worth, Forbes, and When she's not reading or writing, she enjoys working out, sketching, and playing with her daughter and mini-dachshund, Goliath.

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