When you’re getting ready to head out the door, the last thing you need to be worrying about is what’s inside your eyeshadow. Trouble is, using conventional brands mean with every sweep of your brush, you’re blending potentially harmful chemicals onto your eyelids. A better approach? Get to know the top eyeshadow brands that are natural and non-toxic, yet utterly gorgeous and easy to use.
Top Eyeshadow Brands
For beautiful lids, these top eyeshadow brands come in every color in the rainbow, and are all made without any harsh chemicals in sight.
This Denver-based brand makes it simple to clean up your makeup routine. All of its products are formulated without parabens, artificial colors, or other harsh chemicals.
RMS Beauty is all about helping transform the way women use makeup. It was founded by 35-year makeup industry veteran Rose-Marie Swift, who made changes to her own regimen after learning about the dangers of conventional ingredients.
Mineral Hygienics got its start by creating a more natural way to fight acne. Then, drawing on its enormous amount of research, the brand expanded in a new direction to create makeup that’s actually good for your skin.
Best Natural Eyeshadows
You’ll only have eyes for these four favorite shadows.
This mineral-based shadow adds a pop of iridescent color without dyes and is totally cruelty-free.
Reveal your inner bronze goddess with a richly pigmented trio of shimmering gold, matte beige, and chocolate brown shadows.
Perfect for day or night, this reflective tawny-brown shade has just the right amount of pizzazz.
This creamy, raw pigment-based shadow delivers a youthful vibe thanks to its glossy, slightly metallic finish.
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