Whether you’re looking for volume, lash separation, fullness, or all of the above, mascara is often one of the hardest beauty products to find clean alternatives for. If you’re still hanging on to your favorite conventional tube, we’re willing to bet there’s a non-toxic option to rival it. With nourishing formulas that rely on natural pigments, these mascaras will help keep your lashes healthy without irritating your eyes or the delicate skin around them.
Top Mascara Brands
Making your lashes pop sans chemicals is easier than ever thanks to brands like these, all of which are paving the way with natural options.
Mineral Fusion is dedicated to making products—everything from nail care essentials to makeup—that are effective yet gentle on the planet. The brand is also passionate about giving back, and contributes to programs that raise awareness about violence against women.
The story of W3LL People sounds like the start of a joke: a makeup artist, dermatologist, and entrepreneur walk into a bar … OK, the part about the bar might not be accurate. But this dream team trio got together to make cosmetic products that are simple, authentic, and perform even better than conventional options.
Best Paraben-Free Mascara
Treat your lashes to the best of the best when it comes to paraben-free mascara. You’ll love these formulas!
Love on your lashes with this non-toxic and botanical formula that’s made without petroleum and other additives that could affect your sensitive eyes. Pure mineral pigments impart a rich black color, and the unique brush shape lengthens hard-to-reach lashes, too.
Naturally nourish your lashes with this non-irritating formula that glides on easily, sans clumping. Bonus: It’s free from parabens, artificial colors, talc, and fragrances.
Fuller, more defined lashes are possible with gluten-free and vegan ingredients, and this volumizing mascara proves it. A few swipes of Mineral Fusion’s natural formula is all you need for an eye-opening look.
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