For over 40 years, Giovanni has helped shape and define the way we interpret natural beauty. Today, the term covers a specific cosmetic category that focuses on formulating hair, skin, and makeup products with natural ingredients instead of harsh chemicals, but that wasn’t always the case. Giovanni’s journey began when the brand noticed a concerning gap in the industry. It seemed there weren’t hair and skin products available that delivered great results without also imparting potentially irritating or chemically-charged ingredients. So Giovanni set out to make a professional salon-grade line using naturally based formulas. The result? A luxurious collection of shampoos, conditioners, hair treatments, and skin care solutions made with nourishing, natural ingredients you can count on.

The History of Giovanni

Giovanni’s roots date all the way back to the 1960s, when founder Arthur Guidotti opened his own salon on Los Angeles’ Sunset Boulevard. The salon was popular with many Hollywood celebrities, including Lucille Ball. However, Guidotti soon noticed that his hands were reacting to the products used in the salon and began to consider creating his own line of professional hair care products, made without harsh chemicals. By 1979, Guidotti and his business partner, Peter Stathis, founded Giovanni hair care products. The products offered a more natural approach to beauty, with gentle formulations made with organic ingredients. Now, 40 years later, the brand remains a leader in the industry as the #1 U.S. hair care line in the natural products division.

Giovanni Company Mission

Giovanni is committed to creating product formulations that are as pure and as natural as possible without sacrificing exceptional product performance. The brand also doesn’t believe in sacrificing aesthetics. Every Giovanni product is beautifully packaged so you can feel good about it occupying space in your shower or on your bathroom counter.

Benefits of Giovanni

Giovanni products don’t just deliver great hair and skin but are formulated responsibly, using better-for-you ingredients while avoiding harsh chemicals. Here’s what you can expect this head-turning brand:

Products are formulated using a number of organic ingredients
Giovanni has never tested products on animals and proudly displays the Leaping Bunny Certification
The vast majority of Giovanni products are vegan friendly with a few exceptions
No artificial colors
No parabens
No mineral oil
No phthalates
No DEA
No formaldehyde
No propylene glycol
No animal by-products
All product formulations are made in Southern California
Family owned and operated since 1979

Top Giovanni Products

Upgrade your self-care routine with these brand favorites:

Tea Tree Triple Treat Invigorating Shampoo

This naturally sulfate-free, three-in-one shampoo deeply yet delicately cleanses strands with peppermint, rosemary, and eucalyptus oils, which also work to treat a flaky scalp. Your scalp will tingle in the best possible way!

Shea Butter & Almond Hot Oil Hair Treatment

This deeply hydrating hot oil hair treatment works to smooth, condition, and repair hair fibers with ultra-moisturizing ingredients like coconut oil, shea butter, macadamia seed oil, sweet almond oil, and moringa seed oil.

Hot Chocolate Sugar Scrub

We can’t help but be sweet on this softening sugar scrub, which warms upon contact and works to buff and polish skin while imparting a rich, decadent scent. It effectively conditions skin with shea butter, vitamin E, and cocoa seed butter.

Explore Natural Beauty Products & DIYs

Want more? Dig into the Thrive Market blog!

Stock Up on Organic Skin Care Secrets

Did you know that up to 60 percent of what we put on our skin gets absorbed by our bodies? If you want to nourish your skin with good-for-you, organic ingredients, we’ve got you covered. Check out our go-to skin care list to find everything from nature-based cleansers and scrubs to toners and moisturizers, plus blemish-targeting treatments.

Natural Hair Products for Luscious Locks

Want healthy strands without harsh chemicals or ingredients you can’t pronounce? We’ve rounded up the best natural shampoos, conditioners, and styling products to treat your tresses right without stripping away moisture or shine.

A DIY Scrub for Super Soft Lips

Pucker up to soft and supple lips with this DIY exfoliating mix of sugar, raw honey, coconut oil, and cinnamon. The simple and soothing scrub sloughs away dead skin and has a pleasant taste, too.

Giovanni, Frizz Be Gone Hair Serum