From Hollywood studios to botanical-based makeup, Jane Iredale was one of the pioneers of a less-is-more makeup philosophy.

The History of Jane Iredale

More than 25 years ago, Jane Iredale wanted to create a makeup line that was good for your skin and didn’t rely on chemicals to create lasting, beautiful formulas. As a producer and casting director, Jane worked closely with actors who struggled with problem skin that was exacerbated by wearing heavy stage makeup. Her first product—a loose mineral powder—was an instant hit. Formulated with ingredients like pomegranate and algae extracts, dermatologists loved that it could soothe, cover, and protect, while patients loved that it didn’t actually feel like makeup.

Jane Iredale Company Mission

Jane Iredale makes beauty products that are good for your skin. That means beneficial botanicals are in, and harmful toxins are out.

Benefits of Jane Iredale

This brand partners with dermatologists, makeup artists, estheticians, and plastic surgeons to develop their skin-loving formulas.

Cruelty-free
Dermatologist-tested
Safe for sensitive skin
No synthetic fragrances
Non-comedogenic

Top Jane Iredale Products

Make your eyes pop with Jane Iredale’s stellar formulas.

Pure Lash Lengthening Mascara

Swipe on a coat of black mascara anytime you want thick, feathery lashes. The dual-sized brush is coated with a formula made using seaweed lipids and wheat protein to thicken without shellac or petroleum. Thrive Market member Stephanie from Michigan says “I love this mascara. Switched from another ‘clean’ brand and this one is a new favorite!!”

Lash Extender and Conditioner

For voluminous lashes that last all day, use a coat of conditioner before adding your mascara. Jane Iredale’s formula can also be worn alone at night to nourish lashes while you sleep. Ashley from Tennessee says “this eyelash primer works great! My lashes look so much longer when I use this before mascara!”

Embrace Your Natural Beauty with Thrive Market

In addition to your nightly beauty sleep, here are tips and recommendations to put your best face forward.

Jane Iredale’s 4-Step Beauty Plan

Skin care doesn’t have to be complicated. Jane Iredale’s 4-step strategy includes recommendations like feeding your skin from the inside out (aka prioritizing nutrition), customizing your skin care routine, and promising to always remove your makeup at night.

The Benefits of Bentonite Clay

Bentonite is a type of clay that’s made up of natural calcium that forms when volcanic ash ages. Turns out, it’s a soothing ingredient for your skin, and this post shares how you can benefit from it.

Tips for an At-Home Spa Night

Pamper yourself at home with our must-have list of spa night all-stars. From body scrubs to sheet masks, it’s everything you need to de-stress and feel your best.

Jane Iredale, PureLash Lash Extender and Conditioner