Herbal tea is sometimes overlooked as a wellness essential, yet it’s actually been working its magic for centuries. Thankfully, brands like Traditional Medicinals understand the potential healing powers of herbs, using them to craft plant-based remedies anyone can enjoy at home. With three generations of herbalism expertise to draw from, a deep commitment to sustainability, and a mission to give back, this trailblazing tea brand has staying power (over 30 years to be exact). Here’s how Traditional Medicinals powers up every cup.

The History of Traditional Medicinals

Dating back to 1974, Traditional Medicinals is the brainchild of a third-generation herbalist named Rosemary Gladstar. Gladstar, who was raised on the farmlands of North Carolina, met activist and environmentalist Drake Sadler in 1960. The couple went on to launch Traditional Medicinals, helping to reignite a wider appreciation of herbalism in the process.

Traditional Medicinals Company Mission

Traditional Medicinals is rooted in centuries-old wisdom that centers on “connecting people with the power of plants.” The company considers itself a pioneer in the wellness tea category and holds every one of its herbal product formulations to high standards for quality, sustainability, and efficacy.

Benefits of Traditional Medicinals

A Certified B Corporation and California Certified Green Business, Traditional Medicinals embraces sustainability and ingredient purity while also demonstrating social and environmental activism where possible. Here are some of the benefits you can expect from this forward-thinking brand:

Non-GMO certified
Fair Trade certified
Sustainably farmed
98.9 percent of ingredients are certified organic
Recycled, BPA-free packaging
No added sugar or sweeteners
Teas include pharmacopoeial grade herbs (a marker of premium quality that almost no other tea company claims); all herbs go through a minimum of nine rounds of rigorous testing before they make it to the tea bag
The company supports a variety of philanthropic efforts, including donating bicycles to students in Rajasthan, India to provide transportation to school through their Traditional Medicinals Foundation

Top Traditional Medicinals Products

Stock up on a few of the brews that Thrive Market members love best.

Roasted Dandelion Root Tea

An ideal choice if you want to settled your stomach or sip on something naturally cleansing, this pure root tea has a pleasant citrus-mint flavor.

Echinacea Plus Elderberry Herbal Tea

Feel a cold coming on? Pour a cup of this immunity-boosting brew made with organic echinacea, elder fruit, ginger, chamomile, and peppermint.

Nighty Night Herbal Tea

Mellow out before bedtime with a relaxing blend of chamomile, linden flower, and hops, which helps to calm the nervous system so you can enjoy a more restful night’s sleep.

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Traditional Medicinals, Organic Mother's Milk Tea