Although Thrive Gives accepts donations year-round, we wanted to step up our game during the holiday season and decided to dedicate a special fundraising campaign to help our neediest families. The goal? To provide grocery boxes filled with wholesome ingredients to as many people as possible.
With your help, we raised almost $50,000 between the Tuesday after Thanksgiving (Giving Tuesday) and New Year’s Eve, which means nearly 1,000 boxes of free groceries will be delivered to Thrive Gives families!
Each box includes 16 delicious-yet-nutritious meals and snacks like Bob’s Red Mill Rolled Oats, Ancient Harvest Quinoa Pasta, and our very own Organic Tomato Basil Sauce, Organic Virgin Coconut Oil, and Organic Creamy Peanut Butter.
During the campaign we also encouraged you to spread random acts of kindness—like making someone laugh, letting a shopper go ahead of you in line, or filling a stranger’s parking meter. For every story you shared on social media, Thrive Market donated $5 to the campaign!
Here are some of the inspiring stories from our online community:
“I have an older friend who has trouble wrapping presents, so I went over to help her wrap gifts.” —Clairlyn via Facebook
“I carry care packs in my car whenever I drive into the city—the holiday season can be cold and hungry for the homeless.” —Gwen via Instagram
“A week before Christmas, I saw a family outside a grocery store holding a sign, saying they had no food or money. They had seven children with them. I had just cashed my work check, and took them inside and bought them $230 worth of groceries. I left empty-handed, but I knew they needed it more than I did.” —Meagan via Facebook
“This year I sponsored six needy kids, donated toys to a charity, and brought coffee to our trash men.” —Erin via Facebook
“I helped kids pack 90 boxes of food for the needy.” —Tina via Facebook
“Every year we invite a stranger to Christmas dinner and send them home with leftovers.” —Tracy via Facebook
“I wrote notes to cancer patients, while other people gave yarn to make hats for their chemotherapy treatment.” —Meg via Instagram
Thank you for joining us in giving to those in need. We’re so inspired by your generosity, and look forward to helping even more people thrive in 2017!
Photo credit: Alicia Cho