A Meaningful New Way To Help Others Thrive This Holiday Season [UPDATED]

November 2, 2015
by Michelle Pellizzon for Thrive Market
A Meaningful New Way To Help Others Thrive This Holiday Season [UPDATED]

UPDATED November 30, 2015—3:29 p.m.

As of November 30, Thrive Market members have donated $78,365 to Feeding America—that's 862,015 meals for Feeding America! That leaves $121,635 to raise before the end of the year. Read on to find out how you can join us in giving back this holiday season!

"There were many months as a child that my mom and I lived off of rice—and that was it."

"So many people and families don't have the abundance to celebrate this holiday in their life,"continues Gunnar Lovelace, founder and Co-CEO of Thrive Market. "I have a lot of different types of friends. Some of them are very, very successful, and others are on food stamps. I really understand what it's like for people, because I've dealt with those issues myself."

Lovelace's experience growing up with a single mom struggling to provide balanced meals isn't an anomaly. One in 7 Americans turn to Feeding America food banks to help feed their households. Senior citizens make up 15 percent of the clients at food banks—but 25 percent of those who benefit from food pantries are children. In total, 46.5 million people rely on these hunger-relief organizations every year.

Lovelace knows firsthand what it's like to live in a food-insecure home. “Growing up with a single mom who struggled financially to make healthy choices left me with a burning desire to work on scalable solutions to make healthy food accessible for everyone," he says.

Enter Thrive Market. Offering wholesale prices on wholesome, organic products and quick delivery all over the United States, our goal is to make wholesome food available to everyone.

But we're not just here to make it convenient to get organic, healthy food delivered directly to your door—we're working to help all families in America get access to healthy foods. So, this holiday season we're committing to raising $200,000 for Feeding America before the end of the year. And we want to offer our members the opportunity to give back to those who might need a little help filling up their holiday tables.

Starting November 2 and continuing through the end of the year, Thrive Market members will have the option to donate a portion of the savings from their orders to Feeding America. This incredible organization is a nationwide network of food banks that provides more than 3.7 billion meals every year.

During the holiday season, food banks around the country are stretched especially thin—and throughout the rest of the year, many local food banks struggle to support the millions of families who rely on them for meals.

In the spirit of giving back, our friend and motivational speaker Tony Robbins will match every gift through his 100 Million Meals Challenge—together, we've committed to raising $200,000 for Feeding America by the end of the year.

Thrive Market is also giving free memberships to hundreds of thousands of food bank clients. Feeding America volunteers will also receive free memberships as a way to say "thank you" for serving their communities.

Want to help us reach our $200,000 goal by the end of 2015? Load up your Thrive Market cart with all of your favorite foods and goods, and when it comes to checkout, opt to donate your savings to Feeding America. Whether it's $1 or $10, you're making a difference.

Photo credit: Alicia Cho


We believe that everyone deserves the right to access healthy food. But even in the United States, it can prove impossible for some families. So we created Thrive Gives: a program that gives access, family by family, to affordable, healthy, and wholesome food. Click here to see if you qualify for a free Thrive Gives membership! 

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This article is related to: Holiday, Thrive Gives, Feeding america

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