October 25, 2022
Plants are powerful: you feel it when you eat fruits, vegetables, herbs, and fungi. These ingredients deliver essential nutrition to your body and help you to stay healthy and well—so why wouldn’t you apply the same concept to your beauty products?
For our f.a.e.® by Thrive Market range of hair care products, we harnessed the power of botanical ingredients to create nourishing, natural shampoos and conditioners for a variety of hair types. Things like aloe, rosemary, jojoba and chamomile are gentle and natural additions to your shampoos and conditioners—but do they work as well as more traditional, synthetic ingredients?
According to our product innovators, they do. We spoke to Nancy Ibarra, Product Innovator for Beauty and Personal Care at Thrive Market, about how the team chose standout botanical ingredients for f.a.e. by Thrive Market products.
Aloe is a recognizable, spiky plant that contains a thick, clear gel inside its leaves.
Aloe for hair: The team chose aloe when formulating hair products that are soothing and nourishing. Studies have shown that aloe soothes scalp irritation and helps to treat seborrheic dermatitis, the skin ailment that causes dandruff.
Jojoba oil is an oil extracted from the jojoba plant, which grows in Arizona, southern California, and Mexico.
Jojoba oil for hair: According to Ibarra, the team chose jojoba oil because it supports healthy-looking hair and adds shine. Studies also show that jojoba oil offers antibacterial and anti-inflammatory properties that soothe irritation, which may be helpful for scalp health.
Chamomile is a flower that looks similar to a daisy. It’s often used to make herbal infusions and teas, and can be found in beauty products meant to calm and soothe.
Chamomile for hair: “Chamomile reduces frizz and adds softness to the hair,” Ibarra explains, so it’s great for smoothing products.
Biotin is a B vitamin found naturally in many fruits, vegetables, and animal byproducts.
Biotin for hair: Ibarra and her team chose biotin because it supports healthy-looking hair, leaving locks appearing shinier and fuller.
Rosemary is an aromatic herb that grows in large shrubs with needle-shaped leaves. In skin and haircare products, it’s typically found in oil form.
Rosemary for hair: According to Ibarra, the team chose rosemary because it is a gentle, all-natural ingredient that thoroughly cleanses the hair of oil and grime and may make hair appear fuller and thicker.
Tea tree oil comes from steaming the leaves of the tea tree, a tree native to Australia.
Tea tree oil for hair: “Tea tree oil gently hydrates the hair,” Ibarra explains. Some studies also show that it has antifungal properties, which helps to reduce scalp irritation and dandruff.
Menthol is a chemical compound found naturally in peppermint oil. It’s often used medicinally and in skincare products.
Menthol for hair: “Menthol kicks impurities and adds a tingle to hair follicles,” says Ibarra, which makes it great for soothing irritated scalps.
Argan oil is an oil derived from the kernels of the argan tree, which is native to Morocco. It’s fairly lightweight and has an earthy aroma.
Argan oil for hair: Ibarra says that argan oil is known to add shine and smooth the hair, so it’s ideal for products meant for coarse or frizzy hair.
You certainly already know what olive oil is, as you likely cook with it on a regular basis. This fatty liquid is made by pressing fresh olives and extracting their oil, but because it’s so lightweight, it also makes a good carrier oil in skin or hair care products.
Olive oil for hair: The team chose olive oil because of its moisturizing properties, which may make it beneficial for dry or damaged hair.
Avocado oil is a thick oil made from the pulp of an avocado. While it’s most commonly used for cooking, it is also found in skincare and cosmetics products.
Avocado oil for hair: “Avocado oil boosts your hair’s shine,” Ibarra says, which is why her team chose it for smoothing, silkening products.
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