She timed it perfectly, in true Kardashian style.
Kylie Jenner, the 18-year-old entrepreneur and reality TV star, teased the launch of her triptych lipstick kits on social media to millions of followers last November, a few days before the products went live. Her short Snapchat videos and Instagram close-ups worked—way better than traditional marketing ever could. When the Kylie Lip Kits finally hit online shelves, they sold out in minutes. The very next day, the elusive $29 lipstick and liner duo were going on eBay for upwards of $1,000.
Fans are apparently still eager to recreate the signature Kylie pout. In the eight months since that initial epic success, Kylie Cosmetics launched nine more matte shades (including two blues), and restocked the coveted original colors. The Lip Kits continue to sell out, despite mixed reviews—some people love the sticky feel, while others find the formula dehydrating or complain about the strong, offputting scent. And like many conventional beauty products, the ingredient list on the Lip Kits is so complicated you’d need an advanced degree in chemistry to understand it. Case in point? The first five ingredients are isododecane, nylon-12, diisopropyl dimer dilinoleate, trimethylsiloxysilicate, and synthetic fluorphlogopite—various chemicals that give the lipstick it’s emollient feel and long-lasting power.
Good news: You can make your own Kylie-inspired lip kit with all-natural products and ingredients that’ll moisturize and protect your kisses. If you want, you can even add a few drops of peppermint or vanilla essential oil for a little flavor.
We started with a matte under eye concealer for a smudge-proof base, and added two loose mineral makeup pigments—an espresso-tinted eye shadow and pink blush. This combo comes close to the tawny-pink lip Jenner’s best known for, but you can use any colors you like, and add as much or as little pigment as you like. Designing your own shade is part of the fun!
A smidge of melted coconut oil and vegetable glycerin naturally mimic the consistency of liquid lipstick.
DIY Kylie Lip Kit
For the liquid lipstick:
2 teaspoons liquid concealer
¼ teaspoon melted coconut oil
¼ teaspoon vegetable glycerin
⅛ to ¼ teaspoon brown mineral eye shadow
¼ teaspoon mineral blush
1 to 3 drops peppermint or vanilla essential oil (optional)
Make the liquid lipstick
In a small bowl, use a spoon to mix together liquid concealer, coconut oil, and vegetable glycerin until smooth.
Mix in mineral eye shadow, blush, or bronzer of your choice until desired color is achieved and the mixture is fully combined and clump-free.
Add a few drops of essential oils if desired. Pour into a small jar or tin with a lid and let set.
Get the look
Using an all-natural liner, trace just outside of the natural lip line. Fill in upper and lower lips with liner to provide a stay-put base. Then, using a brush, carefully paint on liquid lipstick. Blot with a tissue to remove excess product and prevent shine. If desired, dust lips with a light translucent powder to give it more staying power.