Last Update: June 13, 2023
Vibrant smoothie bowls and loaded doughnuts may be among Instagram’s most popular images—but fresh, glowing skin and edible facials have a special place in our hearts, too. We’ve rounded up 10 of our favorite Instagram accounts that embody #NaturalBeauty. Here’s who to follow for a daily dose of pretty:
Follow if you love: DIY beauty
British gals Elsie Rutterford and Dominika Minarovic make their own clean beauty products from plants, nuts, flowers, and seeds. Their feed has tons of lovely inspiration and shows you how to create must-haves like a heat protection spray for hair, made with grapefruit, rosewater, and jojoba oil.
Follow if you love: Multicultural faces and fresh skin
In Mihaela Noroc’s eyes, diversity equals beauty. The photographer is traveling the world to capture the most stunning women from all different cultures. The fresh faces from Greece, Nepal, and beyond will seriously leave you breathless.
Follow if you love: Beauty with a social mission
Activists Alexis Krauss and Jessica Assaf are on a mission to transform the face of the beauty industry. Through action and advocacy, these game-changers are helping to create more ethical standards and promoting safe, clean, and affordable products. We’re right there with them! See photos of their favorite goods and their adventures working with shea cooperatives in Ghana.
Follow if you love: The “no-makeup” look
This amazingly curated beauty line is the definition of flawless. Drawing inspiration from everything from kitten paw pads to a glimmering ocean to a shimmering white horse on beige sand (just a few of the things that appear on their feed), Glossier’s palette of products consists of nude shades and glossy highlighters to amp up radiance. They have a knack for making their followers covet everything they release. And it’s all cruelty-free.
Follow if you love: Food-based skin care
A self-proclaimed “holistic mama,” Sarita Coren is a fan of clean, edible ingredients for skin care. (She’s as obsessed with turmeric as we are!) From eco-friendly makeup to masks made of seaweed and chocolate that look good enough to eat, her earthy imagery is a daily treat.
Follow if you love: Effortless hair, makeup, and nails
Ever wonder how girls walk around with perfectly tousled hair and barely-there makeup, and make it look so easy? They’re probably getting tips and tutorials from The Beauty Department, dreamt up by beauty gurus Kristin Ess and Amy Nadine.
Follow if you love: Models and makeup
Celebrity makeup artist Rose-Marie Swift is a champion for chemical-free cosmetics. Her own organic line is rich with color pops and sparkling neutrals, all of which comprise her feed, too. You’ll even catch an occasional glimpse of Frankie, her Yorkie pup that she shares custody of with supermodel Miranda Kerr (another one of our natural beauty crushes).
Follow if you love: Dramatic makeup looks
Organic skincare and makeup don’t always have to have a minimalist aesthetic—it can be super glamorous, like a smokey eye and a red lip, if that’s your style. Organic beauty blogger Amanda Jo is proof positive.
Follow if you love: High-end organic beauty
Juice Beauty isn’t just a skin care line—it’s a lifestyle (an organic, vegan one). And with Gwyneth Paltrow on board as creative director, they’re just going to keep killing it with aspirational images of how to live clean and green (and look good doing it).
Follow if you love: Real-girl inspiration
Alexis Wolfer is our girl with tons of inspirational quotes that are the perfect primer for her DIY ideas. Some of her easy, homemade beauty recipes have made special appearances on our blog (you’ve got to try her homemade ACV toner that doesn’t smell like salad dressing).
Photo credit: @cleanbeautyco, @mihaelanoroc, @beautyliestruth, @glossier, @thebeautydept, @saritacoren, @rmsbeauty, @organicbunny, @juicebeauty, @thebeautybean via Instagram
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