Leading With Purpose: Thrive Market’s 2025 Impact Report 

“As we look back on 2025, we see another extraordinary year of impact. Not because the year was smooth sailing—quite the opposite. 2025 showed us that even in the face of challenges, members and partners like you join together around our shared purpose.”
—Thrive Market CEO & Co-Founder Nick Green 

From the devastating wildfires in our hometown of Los Angeles to the government shutdown that put SNAP benefits at risk for those who need them most, 2025 was a year full of challenges. We’re proud to say that despite the obstacles, with the support of our member community, we were able to surpass our goals in support of our mission and continue our work toward making healthy living easy and affordable for everyone. 

Read on to see a few of our most impactful moments from 2025, and download our entire Thrive 2025 Mission Impact Report for a complete recap of our mission-driven work throughout the year. 

Thrive Market Mission Impact Report 2025

Our Biggest Mission Moments in 2025 

We celebrated 5 years as a Certified B Corp. 

In 2025, B Lab, the nonprofit that certifies B Corporations, introduced even more rigorous standards for B Corps to ensure they take meaningful action on today’s most pressing climate and societal issues. When we last recertified as a B Corp in 2024, we improved our B Impact Score by almost 33%; ahead of our next recertification in 2028, we’re challenging ourselves to even more improvement. 

We surpassed our goal of raising $20 Million for Food Equality. 

In 2020, we set a goal to raise and donate $10 million in healthy groceries through the initiative. Thanks to the incredible generosity of our members, we surpassed that goal two years early and in 2023, we set a new goal to donate $20 million in healthy groceries by 2030. Once again, we surpassed that goal—five years ahead of schedule! 

We supported Angelenos affected by the Los Angeles wildfires. 

The Palisades and Eaton Fires in January 2025 rocked our hometown. Thousands of people lost homes or were displaced, including some of our own employees. Still, our community acted instantly to help. Thanks to member, employee, and brand partner donations, we delivered more than $125,000 in healthy groceries and critical items to impacted families through Baby2Baby and sent grocery credits to more than 7,000 members.

For more about the impact we made in 2025, download our entire Thrive Market 2025 Impact Report: