All the Ways Thrive Market Members Have Made an Impact in 2019

June 19, 2019

In the past six months, Thrive Market has donated thousands of free memberships to families in need, and nearly $200,000 in groceries and financial support to partner organizations. And it’s all because of you! Our business model gives one free membership for every paid membership, and through a variety of donate-at-checkout campaigns, members have been able to provide extra support by giving a portion of their savings while shopping online. From environmental sustainability to supporting veteran farmers, Thrive Gives loves getting its hands dirty for a cause. Keep reading to see some of the highlights and learn more about our latest initiatives.

Spotlight On Member Impact

Let’s start with you, our amazing members! Our community always steps up when there’s a need, and there have been lots of ways to give back this year. In addition to the monthly initiatives detailed in this article, we’ve also sent free memberships and stocked gift bags to:

  • F.E.A.S.T: A national health and wellness program that empowers low-income communities with nutrition education and healthy food shopping and cooking skills. We donated memberships and gift bags to recent graduates.
  • Boarding for Breast Cancer (B4BC): This organization supports women by championing prevention education, organizing outreach programs, and advocating for early detection. We provide free memberships and healthy food for both staff and attendees of B4BC’s intimate retreats.
  • Fulfillment Centers: Our fulfillment center in Batesville, Indiana, donated diapers and baby supplies to local nonprofits that help support new moms, like the Safe Passage Domestic Violence Center, Healthy Families Indiana, and The Baby Basket. Thrive Market employees at this facility also regularly support three local animal shelters: Franklin County Animal Shelter, Franklin County Humane Society, and Ripley County Humane Society.

January and February: Government Shutdown

When a government shutdown halted critical services that many Americans rely on, we activated a donate-at-checkout campaign that enabled us to raise $100,000 over two months. We provided $75,000 in grocery credits to furloughed workers, and $25,000 in food donations to SNAP recipients.

March: Charity : water

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We partnered with our first international organization, Charity: water, in March. This nonprofit helps transform communities in developing countries by providing clean and safe drinking water. In total, we raised $50,000 from our members and partnered with Red Nose Day to match the donation, totaling $100,000 to fund 10 clean water projects in Ethiopia.

April: Rodale Institute

Rodale Institute

As spring got underway, we joined forces with Rodale Institute’s Veteran Farmer Training Program, which helps honorably discharged veterans transition to civilian life and build careers in organic agriculture. During the month of April, members donated $30,000 to support the program.

May: Period


Period is a youth-run nonprofit working to end period poverty. Members donated $7,000 at checkout during Women’s Health Week. We also donated taxes collected on all feminine care products sold during the week for a total of $8,000 given to Period to support its initiatives around the country.

Impact at Thrive Market HQ

While we’re running campaigns to mobilize our members, we also take time to engage our staff whenever we can. This year we’ve volunteered our time all over the city of Los Angeles—here are just a few of our events from the past six months.

January: Big Sunday


In honor of the Martin Luther King Jr. Day of Service, Thrivers donated clothing to locals in need. And to celebrate Big Sunday’s 20th anniversary, we volunteered around the city, preparing bags of food with students in a South Los Angeles elementary school, painting murals, and planting trees.

April: One Tree Planted

One Tree PlantedTo celebrate Earth Month, 30 Thrivers headed to the hills. One Tree Planted is a Canadian-based nonprofit that works with reforestation organizations around the world to help plant more trees. Along with gathering data on native plants, we watered more than 150 young trees in the Santa Monica mountains.

May: Women’s Health Week

A group of female Thrivers participated in a week of self-care activities at the office during Women’s Health Week (May 12 – 18) including yoga and meditation sessions. For each participant, Thrive Market donated $100 to a female-focused nonprofit like the Downtown Women’s Center, which helps empower formerly homeless women as well as those who are currently homeless.

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Nicole Gulotta

Nicole Gulotta is a writer, author, and tea enthusiast.

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