Thank you, Thrive Market members! You stepped up in a huge way in 2019, donating $700,000 at checkout and giving 60,000 memberships to people in need. We’re so grateful and want to share how your generosity enabled our Thrive Gives program to give back locally and—for the first time—globally. Read on to see how, together, we’re supporting people, the planet, and a greater sense of purpose.
In the first two months of the year, our members donated $100,000 at checkout—$75,000 of which went towards Thrive Market grocery credits for furloughed workers during the government shutdown. The remaining $25,000 provided food donations for SNAP recipients.
In March, we went global. Our partnership with charity:water will enable the development of 10 clean water wells in Ethiopia, thanks to the $50,000 in member checkout donations. Our friends at Red Nose Day USA matched that $50,000, enabling us to donate a total of $100,000 to provide clean, safe drinking water to those in need.
In May, we turned our attention to the 35 U.S. states currently impose sales tax on menstrual products. In honor of National Women’s Health Week, we partnered with PERIOD, a youth-run nonprofit working to end period poverty, and Seventh Generation, a company bringing cleaner and greener period care products to women. We donated a total of $8,000 to PERIOD—$7,000 from member donations at checkout made in just one week, and $1,000 from Thrive Market.
For the back-to-school season, we partnered with FoodCorps to help kids lead healthier lives at school and at home. Our members rallied together and donated a total of $30,000, which went directly to FoodCorps.
October was Breast Cancer Awareness Month and our second year of supporting the Lynne Cohen Foundation. Thrivers ran and walked the Kickin’ Cancer 5K race to help fight breast and ovarian cancer. We also participated in Skate the Coast, a 19-mile skate/bike/roll event from Santa Monica to Redondo Beach. And, at the end of the month, we worked with Boarding for Breast Cancer (B2BC) to support Wellness Day, an event for young breast cancer survivors in Los Angeles. Because of our members, we’ve been able to donate $15,000 in support of B4BC and their Chasing Sunshine Wellness Retreats across the country.
Things got a little hairy in November with MOvember. That’s right, 45 male Thrivers grew mustaches and 15 women ran or walked a total of 1,300 miles to raise awareness for men’s mental and physical health. As a company, we were able to donate $7,700 to Movember, an organization that’s changing the face of men’s health.
To help protect our planet, we partnered with Rodale Institute’s Veteran Farmer Training Program in April. Rodale Institute helps honorably discharged veterans transition to civilian life and build careers in organic agriculture by offering a flexible, two- to four-month program. Our members donated $30,000 at checkout to help veterans transition to new careers in organic farming. And in September, we joined the Alliance for the Amazon, alongside Alter Eco, Gaia Herbs, and others, donating $10,000 to protect and restore 3 million trees in Peru.
In addition to the monetary and in-kind donations we were able to make throughout 2019, there’s nothing like putting in some hard work for a good cause. Thrivers had the opportunity to participate in these fun volunteer events to benefits some amazing organizations:
During Earth Month, we partnered with One Tree Planted to help restore natural habitats at Topanga State Park in the Santa Monica Mountains.
A group of more than 50 Thrive Market volunteers—including employees, local members, and influencers—came together to clean up trash littering Breakwater Beach in Venice, California.
Project Angel Food serves the majority of Los Angeles County to provide free meals for people too sick to shop and cook for themselves. A group of 10 Thrivers prepped and packed food for their clients.
We partnered with Big Sunday twice in 2019. In our first event of the year, a group of Thrivers visited Lovelia Flournoy Elementary to paint murals, plant flowers, and create a teachers’ lounge. We also donated loads of healthy food to give away to the school’s families.
Later in the year, we participated in Big Sunday’s TG Stuffing Event. For their Los Angeles food drive, we provided $15,000 worth of healthy grocery items, including more than 3,250 cans of Thrive Market Organic Pumpkin and 6,500 packets of Thrive Market Organic Gravy. Thanks to our members’ generosity, we were able to make an additional donation of $35,000, which provided even more healthy Thanksgiving food items for more than 3,250 families in need.
Baby2Baby was another organization that we helped twice during the year. First, we participated in a volunteer event at their warehouse, sorting clothing donations, packing new baby bundles (with donated diapers, wipes, onesies, and handwritten notes for new mamas), and loaded more than 400 boxes with clean beauty staples like shampoo, conditioner, body soap, and more.
To end the year, we joined Baby2Baby’s Holiday Family2Family drive. Thrive Market sponsored 20 children, donating holiday gifts and other essential items purchased by Thrive Market employees and Thrive Gives.
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