Last Update: January 22, 2025
In the wake of the devastating wildfires that overtook our hometown of Los Angeles last week, we mobilized more quickly than we ever have before to provide some relief to our neighbors in need.
Thanks to our members’ generous donations at checkout, we were able to disperse funds across disaster relief organizations and directly to the families who lost everything in the fires. One of those families were the Williamses of Altadena, a family of 17 who lost their multi-generational home and all their belongings in the Eaton Fire. We were able to provide the Williamses with $15,000 worth of healthy and sustainable groceries, alongside additional donations from fellow brands like DoorDash to help the family get back on their feet.
Watch the clip from Good Morning America below to learn more about how your donations are helping the Williams family rebuild their pantry as they rebuild their lives.
We love Los Angeles, and we’re so grateful to our member community for your support during this incredibly difficult time. Follow Thrive Market on Instagram to keep up with the other families we’re helping with your generous donations. To continue to contribute to our fire relief fund, you can make a donation at checkout.
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