The Barlean's story begins in the early 1970's when the family patriatch Dave Barlean, quit his job as a pipe fitter and decided to become a full-time fisherman. His first step was to reconfigure a traditional canoe-style boat into a catamaran-style vessel and install live tanks right on board. This innovation viturtally revolutionized the reef netting industry, making it possible to separate endangered species from the commercial catch- and ensured that Dave's customers got the very freshest fish possible. With a commitment to staying ahead of the innovation curve in providing the highest quality, Barlean's soon expanded their product line to include additional oils, green food concentrates and other premium supplements. In 2013, Barlean’s set out on an epic journey that completely changed our company purpose. We call it paving a "Pathway to a Better Life" - the focus of which revolves around creating prosperity for people in a variety of meaningful ways.