The Non-Alcoholic Beverages Our Employees & Members Love

There’s never been a better time to hit pause on alcohol — whether you’re ready to say goodbye to it entirely, or just cut back temporarily after the holidays. 

With so many non-alcoholic sips to choose from, you can still be social and enjoy the ritual of a good drink with things like zero-proof beers, bubbly non-alcoholic wines, and mocktails that swap in for your go-to margarita, Old Fashioned, or espresso martini. Going alcohol-free—or just sober-curious—has never been easier. 

A New Era of Non-Alcoholic Options at Thrive Market

We know our members reach for non-alcoholic drinks for lots of reasons, whether that’s a wellness goal, a weeknight wind-down, or just wanting to swap the buzz for better sleep.

At Thrive Market, you’ll find more than 100 non-alcoholic options to explore, ranging from crisp lagers and hops-forward IPAs to sparkling rosé alternatives, bitters, and botanical spritzes. With an ever-expanding selection from member-favorite brands like De Soi, Best Day Brewing, Athletic Brewing, Ghia, Kin, and others, each is bringing their own unique spin to the zero-proof movement. For us, this commitment to offering non-alcoholic choices reflects our mission of making healthy living easy and affordable for everyone.

Wondering where to begin your journey? Here are some of our best mocktails, alcohol-free wines, and other non-alcoholic beverages, as recommended by both our members and our own Thrive Market employees.

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Shop non-alcoholic beer, wine, and cocktails at Thrive Market. Explore all these and thousands of other better-for-you groceries and home goods—for member-only prices—when you become a member. Learn more→ 

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The Best Non-Alcoholic Beverages at Thrive Market

Gruvi Golden Era Non-Alcoholic Golden Brew
“The Gruvi beers are crisp and refreshing, with just the right amount of carbonation. Hits the spot and tastes surprisingly like the real thing.”
—Yvette, Director of Snacks and Beverages

Parch Prickly Paloma Non-Alcoholic Agave Cocktail
“I love a paloma, but sometimes I just can’t do the tequila. This mocktail version has the same bitter, grapefruit-forward flavor that I love about the real thing, but without the alcohol (and with some really lovely botanical ingredients). I also love the packaging — always an added perk!”
—Amy, Content & Communications Manager

Free AF Whiskey Ginger Non-Alcoholic Cocktail
“So tasty and you can feel the slight warmth of the afterglow. Amazing option for mocktails.”
—Thrive Market Member Melody, Michigan

Best Day Brewing Hazy IPA
“This is my fridge staple — juicy, hoppy, and gives me the happy hour vibes, minus the hangover. Perfect for cracking open after work or a beach day, it keeps the ritual fun without the alcohol. I cannot stop yapping about how good this is to all my friends, and I bring it to every dinner party!”
—Alyssa, Communications Director

Surely Non-Alcoholic Brut
“Whenever I have friends over for a dinner party and they don’t feel like drinking (but we still want something that feels a little fancy), I love serving a few chilled cans of Surely. Alcohol removed wine tastes just as good as the real thing and it’s perfect to sip from a stemmed glass!”
—Alex, Content Creator

Kin Euphorics Bloom Functional Beverage
“I love it as a non-alcoholic option when hanging out with friends. It lifts my mood and keeps me feeling social (just like alcohol) but without any of the after effects!”
—Elisha, Art Director, Photo

De Soi Spritz Italiano
“I love a good Aperol Spritz, especially in warm weather, and the De Soi Spritz Italiano is an excellent non-alcoholic substitute with its bittersweet and citrus notes.”
—Natalie, VP, Category Management

De Soi, Non-Alcoholic Apéritif, Haute Margarita
“I love the spicy marg from deSoil, I probably have it once a week!”
—April, CMO

Recess Zero Proof Craft Mocktail, Watermelon “Mojito”
“Recess Zero Proof Mojito is my absolute favorite mocktail! It’s refreshing, fun, and delivers that elevated cocktail experience without the alcohol.”
—Brooke, Associate Director, Core Pantry

Hiyo Organic Social Tonic, Blackberry Lemon
“My husband and I are obsessed with Hiyo! It’s a great option for us at the end of a long workday with crazy kiddos to take care of, so we can feel like we can decompress together and enjoy a yummy, relaxing drink. Our favorite flavors are watermelon lime and blackberry lemon”
—Sabrina, Director, Nutrition & Regulatory Compliance

Mingle Mood Non-Alcoholic Social Beverage, Berry Lemon Bliss

“This sparkling drink has a refreshing taste. It also provides a subtle feeling of relaxation. This one is on my recurring deliveries.”
—Thrive Market Member Lara, North Carolina

HOP WTR Non-Alcoholic Double Hopped Sparkling Hop Water

“If you love the taste of beer, specifically IPAs, but don’t love how you feel after drinking them (bloating, I’m looking at you), HOP WTR Double Hopped is the perfect substitute. It has the hoppy taste you know and love (And maybe crave? No? Just me?), but is light and refreshing, and can be enjoyed at any time of the day. The added adaptogens and nootropics are an added bonus — perfect as a mid-day de-stressor or an after-dinner wind down bevvy!”
—Nika, Senior Category Manager, Beverages

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This content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. If you’re struggling with substance abuse, always seek the advice of your physician or other qualified healthcare provider before changing your diet or healthcare regimen, and never disregard professional medical advice or delay in seeking it because of something you have read on this website.