Drumroll, Please! Your 2024 Golden Shelfies Award Winners Have Arrived

Every year, our members choose the best products at Thrive Market in our annual Golden Shelfies awards. From those practical pantry staples to the most innovative, sustainable new brands to the kids’ snacks that our youngest members love best, these are the top-tier items that are always in your cart at checkout. 

We’re excited to say that after a nail-biting voting process, we’re ready to unveil this year’s Golden Shelfies winners! Read on to see which products were voted the best Thrive Market products of 2024. 

Ultimate Pantry Staple

The holy grail product you just couldn’t live without! You added it to your cart, your cooking, and now, your pick for the top pantry staple. 

WINNER: Rao’s Homemade Marinara
Whether you used it on spaghetti or to top eggplant parmesan, this mainstay marinara sauce from Rao’s was the pantry staple you added to every single order. 

Runner up: Thrive Market Organic Rolled Oats 
Whether you topped them with fresh berries and nuts or used them in a batch of homemade cookies, our 100% whole grain rolled oats were the pantry staple you added to every single order. 

Best New Brand

From innovative ingredients to aesthetically pleasing packaging, these new brands brought something new to the table.

WINNER: Salt & Stone 
Subtly scented, natural deodorants that really work — in beautiful packaging that looks great in your bathroom, no less? These were just a few of the reasons why Salt & Stone was your favorite new brand.

Runner up: BetterBrand
From bagels to brioche, you loved the lower-carb, higher-protein breads from BetterBrand — so much so that you voted it the best new brand of the year. 

Best Sweet Snack

At Thrive Market, we pride ourselves on our selection of sweet snacks that are a bit better than most — and you seemed to share the love! This was your most-craved fave for 2024. 

WINNER: Heavenly Hunks Oatmeal Chocolate Chip Gluten-Free Bites
You loved these chewy, chocolaty, gluten-free dessert bites so much, you voted them your favorite sweet way to finish off a meal. 

Runner up: GoodPop Freezer Pops
Made with only organic fruit juices and puree, these naturally sweet frozen treats were your favorite way to finish off a meal. 

Best Salty Snack

This was the snack you reached for most when you were craving something crispy, crunchy, and loaded with flavor. 

WINNER: Thrive Market All About The Elote Popcorn
Corn off the cob, flavored like corn on the cob? There’s a reason you loved this cheeky collab popcorn (hint: it’s the spicy, cheesy flavor!). 

Runner up: The Good Crisp Company Sour Cream & Onion Crisps 
It’s a healthier take on a classic that needs neither introduction nor dip. You loved snacking on these crispy, flavor-packed chips in that all-too-familiar tube. 

Home Hero

When it comes time to crank up the music and tackle those household chores, this was the home cleaning product you relied on the most. 

WINNER: Rosey Dish Soap
With Plastic Neutral Certified packaging and a mineral- and plant-powered formula that cleans your dishes without harsh chemicals, this herbaceous smelling dish soap was your favorite home cleaning product. 

Runner up: Molly’s Suds Bulk Laundry Powder, Unscented
This unscented laundry powder helps lighten your load, so to speak, when it comes to home cleaning. Made with only earth-derived ingredients and without harmful chemicals, you voted Molly’s Suds your favorite Thrive Market cleaning product of 2024. 

Pet’s Pick

Pet owners are always on the hunt for the best treats, toys, and healthy foods, but this is the one item that got the most tails wagging in 2024. 

WINNER: Shameless Pets Soft-Baked Biscuit Dog Treats in Bananas for Bacon 
Your pets went wild for these chewy peanut butter and bacon treats, and you loved that they’re made with only real, upcycled ingredients — together, you and your dog voted them your Pet’s Pick for 2024. 

Runner up: I and Love and You Irresist-a-bowls Chicken & Beef Recipe
A dog food that both pups and their parents love? These ready-to-eat bowls made with cage-free chicken and veggies replaced your usual dry dog food as your favorite Pet’s Pick for 2024. 

Kids’ (& Parents’) Favorite

Kids and parents don’t always agree on what to eat, but this family favorite was such a hit, you voted it the best of the best.  

WINNER: Thrive Market Organic Fruit Circles 
Made with real, organic fruit that’s pureed, blended, and dried, these juicy, chewy fruit circles were healthy enough for the parents, but tasty enough for the kiddos. “My oldest kid snuck 5 of these packs the first day,” said Raylee from North Dakota. “Obviously they’re a hit.” 

Runner up: Serenity Kids Beef, Kale & Sweet Potato Pouches
For parents looking to sneak some extra protein into their kids’ diets — in a way that kids actually want to eat — these pouches were the obvious winner. 

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Thrive Market Employees’ Choice

Our employees know their stuff when it comes to finding the very best Thrive Market products, but only one item could be considered their favorite. 

Thrive Market Organic Regenerative Dried Mango
Out of all the items on our site, our employees loved this regeneratively grown dried mango thanks to its ethical sourcing story, deliciously chewy texture, and sweet, fruity flavor. 

Honorable Mention: Best Dressed

Thrive Market Organic Rwandan Coffee
Our employees were especially proud of this colorful, Art Deco-inspired bag of organic Rwandan coffee. 

Honorable Mention: Best Supporting Condiment

Thrive Market Organic Coconut Aminos

Ketchup, mustard, mayo — move over! Slightly smoky, umami, and very subtly sweet, this naturally gluten free alternative to soy sauce was our team’s most-used condiment. 

Honorable Mention: Happy Hour Must-Have

Source de Vie Cabernet Sauvignon
Whether entertaining guests or cooking a meal for two, this balanced red from one of France’s most sustainable winemakers was the wine our employees poured the most.