What Is Thrive Market Goods? Meet the Brand That’s Bringing Goodness to the World

Last Update: March 23, 2023

Meet Thrive Market Goods, our expertly curated line of 500+ products we’ve developed from scratch to raise the bar for pantry basics. Every product in the collection—from tomato sauce and pasta to paper goods and cleaning products—breaks new ground when it comes to quality, sustainability, and taste, and challenges other brands to keep up. Our dedicated team of product innovators works with top-tier producers and suppliers around the world to hone recipes, adjust supply chains, and elevate environmental standards to create products that are better for you, your wallet, and the planet.

The Thrive Market Goods Difference

“When it came to developing Thrive Market Goods, we really wanted to make sure the line was centered around our core values, while ensuring that everyone throughout the supply chain—from seed to site—was thought of and cared for,” says Jeremiah McElwee, Senior VP of Merchandising and Product Development.

This means searching the globe for products that not only deliver on nutrition and flavor, but also sustainability and social impact. From traveling to Peru to ensure our coffee is ethically sourced to investing in regenerative farming practices, we’ve established a new gold standard for hundreds of products that you won’t see anywhere else. “It’s incredibly fulfilling to know that farmers are being encouraged to utilize regenerative, organic growing practices, while being paid fairly so their families can flourish,” McElwee says.

Our Standards Come Standard

Our team is devoted to enhancing and improving the products you love most, while staying ahead of trends to bring you exciting products that have yet to reach the mainstream. “We’ve really been able to raise the bar on quality and conscious sourcing,” McElwee says. “You can trust that nothing makes it into Thrive Market Goods without being thoroughly vetted by our team according to the highest standards in the industry.”

Whether it’s single-source olive oil or sustainably caught seafood, every product from Thrive Market Goods is:

  • Organic or non-GMO
  • Rigorously sourced for quality
  • Produced in a way that meets strict sustainability standards
  • Made from simple ingredients
  • Part of a business model that benefits or gives back to the community
  • Affordable
  • Delicious!

Must-Have Products from Thrive Market Goods

Stock your shelves with everything you need to thrive, from supplements and snacks to non-toxic cleaning supplies and body care products—and more!

Organic Extra Virgin Olive Oil

Made from 100 percent Certified Organic Koroneiki olives, our Extra Virgin Olive Oil is grown, harvested, cold-pressed, and bottled on a single estate in western Crete.

Organic Apple Sauce

Not only is our Organic Apple Sauce free of added sugar and preservatives, but it’s also produced in a sustainable facility that uses solar power.

Biodynamic Pastas

Using wheat grown through biodynamic farming practices, each batch of pasta is crafted using antique bronze plates, which create a coarse exterior that’s ideal for soaking up sauces (and flavor!).

Organic Breakfast Blend Coffee

Our Organic Breakfast Blend Coffee is ethically sourced from the Andean foothills of Peru and roasted in small batches for maximum flavor.

Collagen Peptides

Promote youthful-looking skin, hair, and nails* with our Collagen Peptides. They’re made from the hides of non-GMO, grass-fed bovines and easily dissolve into hot or cold liquids.

Organic Matcha Teas

Hailing from the famed Shizuoka and Kagoshima regions of Japan, our Organic Matcha Teas are shaded prior to spring harvest, which boosts chlorophyll production and results in a deeper taste and aroma.

Meat & Seafood

From free-range chicken to grass-fed beef, all of our protein offerings are sustainably sourced and ethically raised. Plus, they’re free of added hormones, antibiotics, dyes, and fillers.

Cleaning Supplies

Put a cleaner spin on cleaning supplies! Our laundry and dish detergents are made from naturally-derived ingredients that are eco-friendly, safe, and effective.

Bath Tissue

Make a difference in the world by swapping your TP for ours! Each roll is made with an eco-friendly blend of recycled pulp and renewable bamboo, which is naturally watered with rainwater and requires no pesticides or fertilizers to grow.

*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.

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Melinda Gross

Melinda writes about health, wellness, and food for the Thrive Market blog. She started her career as a financial journalist in NYC and has written for Where Magazine, Worth, Forbes, and When she's not reading or writing, she enjoys working out, sketching, and playing with her daughter and mini-dachshund, Goliath.

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