With so much on your plate as parents already, brands like Else Nutrition are here to make nutrition easy. Every recipe features all the essentials, like ample vitamins, protein, and other nutrients to help your kids grow.

The History of Else Nutrition

This brand started when founders Hamutal Yitzhak, Michael Azar, and Uriel Kesler went looking for science-backed, plant-based nutrition options for their own children. When they couldn’t find exactly what they were looking for, they took matters into their own hands and Else Nutrition was born.

Else Nutrition Company Mission

Else Nutrition uses whole foods and minimal processing to create highly nutritious cereals, protein powders, and more to encourage healthy growth and development in kids of all ages.

Benefits of Else Nutrition

Organic buckwheat, almonds, and tapioca make up the base of their formulas, and minimal processing ensures more macro and micronutrients in every bite.

USDA Organic
Clean Label Project Purity certified
No soy, dairy, gluten, or corn syrup
Contains 20+ essential vitamins and minerals

Top Else Nutrition Products

Give your kids a strong foundation with these nutrition-focused products.

Plant Protein Nutritional Shake for Kids, Vanilla

Add a boost of plant-based protein to mealtime with this vanilla-flavored powder that’s free from soy, dairy, and gluten. Thrive Market member Tyler from Pennsylvania gives it “two thumbs up for a product to give to my picky toddler every once in a while to make sure he’s getting what he needs.”

Plant-Based Complete Nutrition for Toddlers

Help your toddler get the daily nutrition they need with a formula made using whole foods like almonds and buckwheat, plus essential vitamins and minerals. Chiarina from Pennsylvania says “we have been using this toddler formula for almost a year now, and it's hard to find! Thankfully Thrive Market regularly carries it and we are able to order it quickly without issue. We love that it's soy- and dairy-free.”

Plant-Powered Super Cereal, Vanilla

For babies six months and up, this gluten-free cereal will be a daily staple. It features ingredients like almonds and buckwheat to round out their daily nutrition needs and support their development. Michelina from New York shares that “everything we’ve tried from Else has been great, but these cereals are such a hit and are packed with super healthy ingredients.”

Thrive Market’s Best Parenting Resources

From tips for picky eaters to the best school snacks curated by our Thrive Market employees’ kids, let us help you make parenting a little bit easier.

5 Tips for Picky Eaters

This post shares five simple ways to encourage your kids to expand their palate. It might not always work on the first try, so keep trying because consistency is key.

11 Healthy School Snacks for Kids

We polled our own kids to find out what they’re loving in the school snack department, and they came up with 11 tasty ideas.

How to Start Baby-Led Weaning

If you’re ready to start exploring solid foods, this post has expert tips on baby-led weaning, including how to decide if it’s the right approach for you and your family.

Else Nutrition, Plant-Powered Super Cereal, Banana