This Bar Saves Lives: A Snack With A Mission

March 31, 2015
by Annalise Mantz for Thrive Market
This Bar Saves Lives: A Snack With A Mission

Every year, hunger and malnutrition claim the lives of 2.6 million children worldwide.This Bar Saves Lives is a brand on a mission to change that statistic.

 Founders Ryan Devlin, Todd Grinnell, and Ravi Patel trace the idea for their bars to a humanitarian trip to Africa. Seeing firsthand the effects of malnutrition on children in a refugee camp in Liberia deeply affected them. What they found even more inspiring, though, was the "miracle supplement" bringing children back from the brink of starvation: Plumpy Nut.

They call that trip their "watershed moment," and started research and development of his Bar Saves Lives soon after their return to the U.S. Everything their company does, from their bars to their social mission, traces back to three core principles:

1. Buy a bar. Feed a child. We eat together.

The principle behind This Bar Saves Lives is simple: for every bar a customer buys, their giving partners donate a life-saving packet of food to a child suffering from malnutrition.

In addition to Plumpy Nut, This Bar Saves Lives also donates Nutributter, which is designed to feed children before they become malnourished. To make this happen, This Bar Saves Lives partners with Edesia Global Nutrition Solutions to produce the supplements and Save The Children to distribute Plumpy Nut and Nutributter.

2. Make it good. And always try to make it better.

At This Bar Saves Lives, the team is always trying to make a healthier, better tasting bar that gives as much as possible back to their social mission.

3. Transparency. Tell them what you’re giving. Give what you say.

The founders of This Bar don't want their customers or their partners to think they are making empty promises. That's one of the reasons why you can see exactly how many packets of Plumpy Nut they've donated — right on their website. To date, This Bar Saves Lives has donated 394,788 packets since 2013.

Next time you're looking for a snack, try This Bar Saves Lives, and know your choice is helping combat world hunger, one bar and one child in need at a time.

Photo credit: Paul Delmont

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This article is related to: Food, Nutrition, Socially conscious, Sustainable Brands

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