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Schmidt's

Schmidt's (7)

Schmidt’s believes in the power of plants. The brand's gentle formulas make it easy to swap out chemicals for natural-yet-effective ingredients in personal care products like deodorant and detergent.

In many leading antiperspirants on the market, aluminum is a key ingredient. Although studies are inconclusive in terms of whether or not daily exposure through personal care products can be linked to certain health concerns, studies also suggest “from a preventive medicine perspective, aluminum exposure should be kept as low as possible.” One of the other reasons people are eager to avoid aluminum in their pits is because it blocks a natural bodily function: sweat. We’re conditioned to believe that preventing sweat is a good thing, but sweating is also one way potentially toxic materials can leave our bodies. Heavy metals and bisphenol A (BPA)—a chemical found in plastics—have both been found in sweat. The solution? Natural deodorant, and we have just the brand for you.

The History of Schmidt’s

In 2010, Jaime Schmidt was on the hunt for a plant-based deodorant to help keep her family fresh without all the chemicals found in conventional deodorants. In 2015, entrepreneur Michael Cammarata heard about the brand’s local success in Portland, Oregon, and wanted to get involved. Together, they unleashed even more natural products nationwide and now the brand’s plant- and mineral-based personal care products (including deodorant and toothpaste) are available worldwide.

Schmidt’s Company Mission

Here’s something Schmidt’s believes: It’s possible to make small, effective changes to your lifestyle that will benefit your health in the long-term. To help people make the switch with personal care products, the brand relies on plant-powered formulas so you can easily swap out chemicals for natural yet effective ingredients.

Benefits of Schmidt’s

Protecting your skin (and the planet) is Schmidt’s priority. Here are a few ways the brand accomplishes this:


  • Ingredients first: Ingredients derived from nature are always prioritized in Schmidt’s formulations. That means botanicals, minerals, and other good-for-you ingredients like shea butter, jojoba oil, and arrowroot powder, for instance. Schmidt’s products are always free of: aluminum, propylene glycol, SLS, PEG, parabens, phthalates, artificial fragrance, artificial flavor, artificial colorants, and artificial sweeteners.

  • Always sustainable: Schmidt’s is a responsible steward in all aspects of the business—manufacturing, processing, and production.

  • Accessible for all: Just because the brand uses responsibly-sourced ingredients doesn’t mean it has to break the bank. Its line is affordable for all.

  • Animal-friendly: Schmidt’s is Certified Vegan and Leaping Bunny-approved.

Top Schmidt’s Products

Here are the best products to help you get started with natural deodorant.

Natural Deodorant, Lavender & Sage

This soothing scent features lavender and clary sage essential oils, plus arrowroot powder and baking soda to neutralize odor.

Natural Deodorant, Bergamot Lime

If you prefer your deodorant in a jar, this is our top pick. Plant-based powders help you stay fresh all day, and the lime and bergamot oils are light and refreshing.

Natural Deodorant, Rose & Vanilla

You’ll smell extra sweet when you swipe on a light coat of this natural deodorant made with rose and vanilla essential oils.

Natural Skin Care Tips From Thrive Market

Thrive Market is full of natural skin care picks like deodorant, cleansers, and moisturizers.

How to Switch to Natural Deodorant

If you’re new to the natural deodorant game, read this post before you jump in. It features two other favorite formulas from Schmidt’s, plus a host of reasons to make the switch.

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