Meet Caboo, an eco-friendly toilet paper company making tissue out of sustainable ingredients like bamboo and sugarcane instead of trees that take decades to regrow. Since the average person uses 19 feet of toilet paper per day, Caboo came up with a way to minimize the environmental impact that nixes conventional paper, yet is still luxuriously soft and strong.
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We reach for toilet paper, paper towels, and facial tissue daily, but it might be harming the environment. Reports show the average American uses an average of 141 rolls of toilet paper per year, which accounts for 20% of the world’s global toilet paper consumption. Plus, many brands use virgin tree pulp—sourced from trees that are clear-cut from ancient forests—to achieve the soft texture you love. Unfortunately, this process requires a chemical bleaching process that releases harmful chemicals into the air and water, impacting our forests and wildlife. To counteract the damaging effects, brands like Caboo offer solutions made with sustainable materials like bamboo.
The founders of Caboo wanted to find a sustainable way to clean spills, bums, and life’s daily messes without wiping our forests in the process. The answer? Bamboo. In addition to developing their trusted line of products, the brand works with the National Forest Foundation to plant a tree for every pound of paper sold.
Caboo believes most people want to take better care of the planet, and knows it can be difficult to know where to start. This brand builds relationships with trusted farmers, retailers, and customers to help you make daily decisions with products that can make a difference.
The benefits of bamboo are endless—here are a few highlights.
Make sustainable swaps for your most-used paper products.
Safe for septic tanks, these fast dissolving 2-ply rolls are made using bamboo for strength and sugarcane pulp for softness. Plus, the rolls are wrapped in paper instead of plastic. Thrive Market member Alyssa from Minnesota says “it’s not too thick and not too thin, it’s a great price, and best of all, it doesn’t destroy the environment or sewers.”
Ready for anything, Caboo’s baby wipes are tree-free, made using naturally derived ingredients, and Oeko-Tex Certified. Chelsea from Rhode Island shares “these wipes are great, they only come out one at a time which I LOVE! I find myself using less because of this and one wipe goes a long way because of the thickness.”
When sneezes or sniffles strike, Caboo’s tree-free tissues are here to help. Made with bamboo and sugarcane, this eco-friendly alternative will become a household staple. Spenser from Minnesota says “these tissues are soft and durable, standing up to even the heaviest of colds in my household.”
When it comes to making sustainable choices on a daily basis, start small. Our blog posts have tips for getting started and adopting a lifestyle you can stick with.
Every day, we’re hard at work ensuring Thrive Market meets ambitious sustainability goals like becoming a B Corp, receiving TRUE Certification for Zero Waste at our fulfillment centers, and being Plastic Neutral Certified. This post introduces you to some of the team members who make it happen, including their favorite tips for sustainable living.
Get to know five popular brands that are reducing plastic waste. These founders are on a mission and tackling everything from drinking straws to takeout cutlery.
Sustainability expert Kathryn Kellogg is on the blog sharing tips for simplifying your lifestyle in order to live in a way that’s less expensive and less wasteful, but with plenty of fun and joy.
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