Deals
Log In
>
Prima

Prima (3)

Need to relax? Prima makes products that harness the physical and mental healing benefits of hemp-based CBD in convenient ways (like body butters and bath salts) that fit into your daily routines.

Prima is waging a positive battle against stress, and winning. The company makes products that harness the physical and mental healing benefits of hemp-based CBD in convenient ways that fit into your daily life, while allowing you to sit back and relax.

The History of Prima

Prima was founded by Jessica Assaf, Laurel Angelica Myers, and Christopher Gavigan, three veterans of the health industry. Myers and Gavigan cut their teeth at The Honest Company, amongst other places, while Assaf worked as an activist after attaining her degree from Harvard Business School. The three saw the impact of stress all around them and began working on a series of simple products that could help combat it.


In the time since its founding, Prima has turned the self-care industry on its head with its hemp-based wellness solutions.

Prima Company Mission

At Prima, values matter. The company is proud to be a pending Certified-B Corporation. B Corporations hold themselves to the strictest standards of accountability and seek to have a positive impact on the world. As a part of its positive mission, Prima exclusively uses renewable energy to fuel its headquarters and offsets as much of its emissions as possible, with the goal of being carbon-neutral across its entire supply chain by 2025. Prima also strives to have a positive impact by calculating the cost of the carbon that it does emit (typically at around $50 per ton of emissions) and investing that money into projects that help heal the environment.

Benefits of Prima

Whether you’re on the hunt for skincare that gets real results or soothing bath salt, every Prima product is:


  • Made with all-natural, scientist-tested plants like hemp
  • Designed to improve mental health and physical well-being
  • Produced in a way that minimizes greenhouse emissions

Top Prima Products

Start feeling good again with these CBD-based wellness products from Prima, available on Thrive Market.

Soak It In CBD Epsom Salt Bath Gem

Help release muscle tension with this soothing soak made with calming botanicals (like eucalyptus and lavender), epsom salt, and whole-plant hemp extract with naturally occurring CBD.

Soak It In CBD Epsom Salt Bath Gem, 25 mg

Make your bath more relaxing than ever, with mineral-rich Epsom salt, calming botanicals, and whole-plant hemp CBD that’s designed to relieve muscle tension. Lay back and let all the stress of the day just wash away.

The Thrive Market Guide to Hemp Hype

Whether you realize it or not, hemp is in all kinds of everyday products. Now, this versatile plant has made the jump into the world of wellness, with hemp-derived CBD getting a surge of new interest thanks to its stress-relieving properties. Is CBD right for you? Find out with basic facts and helpful tips from Thrive Market.

What Is CBD?

CBD is a wellness craze that is sweeping the country, appearing in everything from drops to candy. But where does this compound come from and what benefits does it offer? Thrive Market gives you all the answers that you’re looking for and runs through some of our favorite products.

Hemp vs. Marijuana: Similar Plants, Very Different Effects

Many people not in the know may confuse CBD with THC, the chemical released by marijuana. However, while both can help with pain relief, the similarities largely end there, as CBD doesn’t have euphoric properties. Discover the difference between these distant plant cousins with this helpful primer.

Download the app for easy shopping on the go

By providing your mobile number, you agree to receive marketing text messages from Thrive Market. Consent not a condition to purchase. Msg & data rates apply. Msg frequency varies. Reply HELP for help and STOP to cancel.


Invite Your Friends & Get $40Learn More
If you are visually-impaired and having difficulty with our website, call us at 1‑855‑997‑2315

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

© Thrive Market 2025 All rights reserved.