If You Care
Kitchen and household products crafted to have the least environmental impact. If You Care was conceived of as a brand of environmentally friendly kitchen and household products. The first If You Care products were unbleached coffee filters, and they were launched in 1990. These were the first unbleached coffee filters in the U.S. All If You Care paper products are unbleached and totally chlorine free. Since no chlorine is used for bleaching, no chlorine is dumped into our lakes, rivers and streams.