Late July isn’t just a dreamy season filled with warm weather adventures—it’s a snack brand that started with a pregnancy craving (read more about that below) and has turned into one of the top companies around for delicious and craveable crackers, chips, and popcorn. Late July also makes it easy to stick with your eating plan because its products feature non-GMO and organic ingredients. The brand also accommodates several different diets from gluten-free to low-FODMAP.
The History of Late July
A pregnancy craving was responsible for helping to bring Late July into the world. When founder Nicole Bernard Dawes was pregnant with her first child in 2001, she found herself searching high and low through New York City grocery stores for one simple snack: organic saltine crackers. She never found them, but it got her thinking about filling a void in the marketplace. As it turns out, her family was in the food business. Dawes’ father was the founder of a potato chip company, where she’d been working since 1996. Soon after the saltine cracker search, Dawes teamed up with her father to create Late July, which has expanded from a non-GMO cracker line (launched in 2003) to a variety of tortilla chip options.
Late July Company Mission
With a motto of “Real food. Real snacks,” Late July sticks to a simple philosophy and takes care to choose the very best ingredients for its product line. It doesn’t matter whether they’re formulating basic crackers or cantina-style tortilla chips, Late July is dedicated to making sure its quality is never compromised.
Benefits of Late July
Late July is a snack brand that’s perfect for the whole family. The brand sources organic and non-GMO ingredients like purple corn, chia seeds, quinoa, and whole wheat flour for its signature crackers and chips. With many gluten-free, vegan, and kosher options, there’s something for everyone to enjoy. And if you’re committed to recycling as much as possible, Late July is a great brand to get on board with because the company partners with TerraCycle—a company that makes it easier to safely dispose of hard-to-recycle materials—to offer customers a free and easy way to recycle the packaging once you’ve eaten every last crumb. Once you’ve saved a few bags, simply send them on their way and TerraCycle will shred the packaging, remold it, and create something new.
Top Late July Products
Thrive Market members know their way around a healthy snack. Here are some of their favorite Late July offerings.
Late July Organic Sea Salt Tortilla Chips
If you’ve been combing the aisles searching for the perfect tortilla chip, your search ends here. This savory and crunchy snack is made with non-GMO ingredients like ground corn, a bit of salt, and sunflower oil. Grab a bag for your next fiesta!
Late July Organic Classic Saltine Crackers
The product that started it all. These old-fashioned crackers (also commonly known as soda crackers) make a stand-alone snack or a vessel for all sorts of toppings like dips, cheeses, salsas, and more. They’re vegan, vegetarian, and work with the low-FODMAP diet.
Late July Classic Rich Crackers
This box is ready for a cheese platter or crumble them over clam chowder, they’re perfect for any occasion. Rich and buttery, the crackers are made with non-GMO and certified organic ingredients. They’re also vegan, kosher, and dairy-free.
Easy Snack Recipes and Tips From Thrive Market
Road trip ideas? Check. Your new favorite dip? Check. Even more ways to love an avocado? Check.
Road Trip Snacks for Every Diet
When you’re on the road, everyone has a favorite way to keep hunger at bay. Stock up on snacks that accomodate diets from keto to paleo.
20 Ways to Use Avocado
It’s not all about the guacamole (although that’s always a good idea). This post has plenty of ideas to keep your avocado flame burning bright.
Dips 2 Ways
Yes, an avocado is involved. But there’s also a red pepper dip that’s not to be missed. Serve these snacks at your next party and you’ll get rave reviews.