Unique, delectable protein bars for many lifestyles.Our path.Over a decade of luscious taste, wholesome nutrition, and core values. NuGo Nutrition has a very special story. What began as a vision to create a great-tasting, nutritious snack has evolved into pioneering, unique, delectable protein bars for many lifestyles.NuGo introduced the world to the idea that great taste and great nutrition don’t have to be mutually exclusive. Our bars are light bakery-style snacks packed with nutrients and protein, not loaded with unnecessary dense-tasting calories.Most of our protein bars are coated in REAL Dark Chocolate, delivering luscious, melt-in-your-mouth taste. REAL Dark Chocolate is made with cocoa butter, which has a low melting point that allows it to release its flavor immediately. The alternative is to use chocolate-flavored palm oil, which is cheaper and easier to produce, but never melts in your mouth, imparting a waxy, unpleasant taste. When we introduced flavor to nutrition, we knew our bars had to feature real chocolate.You and your family deserve the best. NuGo never sacrifices nutrition for great taste. Our bars are made with wholesome, naturally delicious, non-GMO ingredients. You will never see trans fats, hydrogenated oils, or high-fructose corn syrup on our labels. We use only real ingredients for healthy, active lifestyles.The love our consumers have for NuGo bars comes from achieving the perfect balance of quality, taste, and nutrition. During this exciting journey, spanning over a decade, we have never lost sight of our roots and the belief that any product representing NuGo Nutrition should be good enough for our own families. Our company culture is built on the core ideals and family values that we live by. If you are a consumer or an employee of NuGo Nutrition, you are part of our family.We are truly proud of the product we deliver and the people who make it possible. This passion extends from our production-line employees to those performing in-store demos. Our goal is to provide naturally delicious bars that people love to eat. We recognize that NOT following industry standards has elevated our production costs, but we have been, and continue to be, determined to make a better-tasting, healthier product than the competition.With so many choices on the shelf, we would like to thank you for being part of our family and choosing NuGo.*For individuals whose cholesterol is within normal range.