The Secret to Looking Good—Organically

You reach for organic milk at the grocery store and happily plonk down extra cash for organic eggs and veggies at the farmer’s market every Saturday morning. So why would you settle for makeup that’s packed with preservatives and toxic chemicals?

Here at Thrive Market, we don’t believe youpe of beauty, which is why we’re thrilled to carry Nourish Organic, the first USDA-certified organic skincare line. All of their products are also gluten-free and vegan.

But you shouldn’t try Nourish just because it’s organic—try it because it works. All of the products contain an aloe vera base instead of water, which gives every item hydrating and moisturizing properties that competitors can’t match. Believe the hype: On its own, aloe contains 75 nutrients, 20 minerals, 12 vitamins, and 18 amino acids.

If you’re as picky about what you put on your skin as you are about the food you put into your body, Nourish Organic has you covered. Thrive Market carries a wide range of products, from natural deodorants to eye cream, but we’re particularly into the argan oil (a brilliant multi-tasker that does everything from moisturizing skin to adding luster to your hair) and the organic body butter, a rich combination of shea butter, coconut oil, and olive oil scented with fragrances like fresh fig and lavender-mint.

Nourish aren’t latecomers to the organic bandwagon—Lynn and Tom Betz first planted the seed of Nourish Organic in Beaver Falls, Penn. in 1996. Back then, the company went by the name Sensibility Soaps.

From the beginning, Sensibility Soaps set a higher standard for their products. Even though the USDA wasn’t yet certifying body care or cosmetics under the organic label, Sensibility Soaps used only organic ingredients anyway, and in 2003, they became the first beauty company first in the world to be granted the with USDA-certified organic skincare.

By the time current CEO Rob Robillard came into the picture in 2011, Sensibility Soaps was already a well-established brand.

“I was lucky enough to meet the original founders, who were hoping to retire, and after trying just a handful of the 400 formulas they had created over the last decade, I knew that this was the next thing I wanted to do,” Robillard said.

He switched to name Nourish Organic, but kept the formulas that customers loved. New products are added to the lineup all the time, creating more and more options for consumers tired of of buying into the mainstream beauty game. No one should have to poison their body just to make it look good with companies like Nourish on the scene.

Photo credit: Paul Delmont