October 21, 2022
When the Kirchoff family bought a 120-acre farm in Viola, Wisconsin in 2000, they envisioned a peaceful place to come together as a family and enjoy the wide, green lawns and fruit orchards. They named the property Posilippo, Greek for “pause from pain.”
It turned out to be an auspicious choice. A few years later, when GoMacro co-founder Amelia Kirchoff was diagnosed with breast cancer, the sprawling rural retreat came to symbolize healing and wellbeing in a whole new way.
Amelia made some big life changes when she received her cancer diagnosis in 2003. With the support of her daughter, Jola, she committed to eating a plant-based, macrobiotic diet to support her healing journey. “During my battle with cancer, there weren’t any snacks on the market that suited my new dietary needs and tasted great,” Amelia says. So she took to the farmhouse kitchen at Posilippo, eventually coming up with a recipe for a wholesome vegan protein bar made with quality ingredients from the earth—foods like nuts, seeds, and fruits filled with plant-sourced nutrients. “After sharing the first batch of what became our MacroBar® recipe with family, we agreed that it was something we needed to share with the world.”
Within the year, Amelia had won her cancer battle, and the mother-daughter duo was selling their bars at local food co-ops. Today, GoMacro MacroBars® are available nationwide in an array of delicious flavors. While the brand has come a long way from those early days in the family kitchen, their core values—eating well, caring for the earth, and giving back—haven’t wavered.
Having experienced the healing power of a plant-based diet, Amelia and Jola knew nutrition would be a top priority for their products, which meant sourcing the best quality ingredients and creating vegan protein bars with whole foods and minimal processing.
All of GoMacro’s ingredients come from organic and non-GMO farms and suppliers, whether local (such as organic, gluten-free oats come from La Crosse Milling and organic maple sugar from Maple Valley Cooperative, both in Wisconsin) or from afar (like cinnamon from TRIPPER, Inc. in Indonesia).
MacroBars® are 100% plant-based and proudly USDA Certified Organic, Certified Vegan, Certified Gluten-Free, Certified Kosher, Non-GMO Project Verified, and Certified C.L.E.A.N. Certain MacroBar® flavors are Certified FODMAP Friendly as well.
Inherent to the GoMacro philosophy is a reverence for the earth and its gifts. Accordingly, the brand is dedicated to treading lightly on the planet.
This commitment is especially apparent in their packaging, which for many brands is a source of waste and excessive resources. GoMacro gets its packaging from suppliers that use clean energy and responsibly sourced materials. (Want to do your part? GoMacro makes it easy: toss tray sleeves and cartons in the recycling bin, compost or reuse the trays that bars come in, and sign up with TerraCycle to return your wrappers for reuse.)
Through the use of renewable energy (including solar and wind power) and carbon offsets, GoMacro is 100% carbon neutral. What’s more, they’re helping the town of Viola, where they’re still headquartered, become more sustainable. GoMacro reports that in the first known initiative of its kind, the company is covering the additional costs of renewable energy credits for the whole town.
“We pride ourselves on setting the standard for sustainability, and we’re excited about the renewable energy, waste reduction, recycling, and sustainable sourcing initiatives we already have in place,” Jola shares. “The GoMacro Way is an infinite journey, though, and we will always be growing, setting our standards higher, and holding ourselves accountable—especially when it comes to something as important as protecting our planet.”
True health goes beyond the individual to encompass entire communities, and GoMacro is committed to supporting important causes. Four of their flavors are designated “Give-Back Bars,” with a portion of net proceeds going to thoughtfully selected organizations:
Choosing convenience shouldn’t mean sacrificing your values, and with GoMacro’s MacroBars, you don’t have to. Packed with plant-based nutrition and driven by a mission to build a better world, each bar is proof that good things come in small (sustainable) packages.
Download the app for easy shopping on the go
By providing your mobile number, you agree to receive marketing text messages from Thrive Market. Consent not a condition to purchase. Msg & data rates apply. Msg frequency varies. Reply HELP for help and STOP to cancel.