Confession: I’m a gummy addict. Peach-flavored, Coke bottle-shaped, sour watermelon, neon worms—I want them all. But I’m a health coach. And sugar … it’s not great for you. So I don’t indulge my cravings all that often.
But sometimes you just need a fix. So when I discovered gummy vitamins, it was truly like nutritionist angels were smiling down on me. Healthy stuff and fruity goodness loaded into a squishy package I adore? I was in heaven.
Apparently I’m not the only adult who’s still all about that Haribo life. According to Drug Store News, sales of adult gummy vitamins in the U.S., like SmartyPants, have increased by a whopping 29 percent over the past year. If you're a skeptic—because how can something that tastes like candy be good for you—hear us out. When sourced from a trusted brand, gummy vitamins can still be really good for you. In fact, the best formulations might actually outperform the horse pill–sized multivitamins most of us are used to swallowing.
Inexpensive multivitamin supplements often source cheaper forms of nutrients to meet dietary values. For example, a multi-vitamin might contain 100 percent of the recommended intake of vitamin B12. But if it’s in the form of cyanocobalamin, a synthetic version of B12, instead of methylcobalamin, a naturally occurring and easy-to-absorb type, then it’s likely your body won’t get the full dosage.
Additionally, some supplements on the market are packed with fillers, artificial colors, and even chemical preservatives like BHT (a known hormone disrupter) that definitely aren’t contributing to your health.
With all this in mind, SmartyPants Vitamins were born. The company wanted to create tasty gummy vitamins containing only the best essential nutrients—and none of the unnecessary fillers. And that's exactly what they did!
No doubt, they taste good. The adult complete multivitamin, women’s complete, men’s complete, prenatal, and kids complete are carefully formulated to deliver a dose of vitamins and minerals that most people (even the most dedicated kale eaters) aren’t getting enough of on a daily basis, like:
- Folic Acid
- Omega 3 (DHA & EPA forms)
- Vitamin A
- Vitamin B6
- Vitamin B12
- Vitamin C
- Vitamin D3
- Vitamin E
- Vitamin K2
SmartyPants are also far better than regular gummy candy and other gummy vitamins on the market because they’re made with high quality natural sweeteners. Instead of cutting corners and using cheaper alternatives, like high fructose corn syrup or GMO-laden glucose syrup, SmartyPants uses organic fair trade cane sugar and GRAS-certified lo han fruit (a naturally occurring fruit that's 300 times sweeter than sucrose).
Getting away with eating “candy” with your breakfast is pretty sweet. Even sweeter? When you buy a bottle of vitamins from SmartyPants, it donates a matching cost equivalent grant to Vitamin Angels, a nonprofit that provides life-saving vitamins to children in developing countries.
Of course, a multivitamin alone isn’t a replacement for eating healthy, balanced meals. But our diets aren’t always perfect—and that’s where taking a quality supplement like SmartyPants gummies can help.
Photo credit: Paul Delmont