March 16, 2022
Business as a force for good—that’s the ethos behind B Corp certification. This shared vision brings together brands from vastly different industries, all with the belief that the world’s most pressing challenges cannot be solved by nonprofit organizations or governments alone. These brands—including Thrive Market, we’re honored to say—believe that every day is election day. When making purchases, choosing who to do business with, or applying for jobs, we each have an opportunity to make our voice heard on issues that affect everything from supply chains to the environment. Read on to learn about this new kind of business model—which is setting the gold standard for balancing purpose and profit—and what it means to be B Corp Certified.
Here’s the first fact worth knowing: The “B” in B Corp stands for Beneficial. Second, a B Corp is a company that’s received Certified B Corporation status, which means the brand becomes legally required to consider the impact of its decisions on workers, communities, customers, suppliers, and the environment. The movement started in 2006 when three friends—Jay Coen Gilbert, Bart Houlahan, and Andrew Kassoy—left careers in the private equity sectors to, as Gilbert put it, “assist in supporting and uplifting all the entrepreneurs and investors around the world that were trying to use their business for a higher purpose than just maximising personal wealth.”
Every B Corp—regardless of industry—believes the following:
Collectively, B Corp brands work towards shared goals such as:
Here’s what today’s B Corp makeup looks like:
Once a business decides it’s ready to apply for B Corp status, it undergoes a rigorous evaluation in the following areas as part of the B Corp certification process.
A minimum verified score is required on what’s called the “B Impact Assessment”—an in-depth look at a company’s impact on its customers, workers, community, and environment. After that, a company makes its B Impact Report available on the B Corporation website for anyone to review. Before being certified by the nonprofit B Lab, Certified B Corporations also amend all legal governing documents, which requires all board of directors to play a role in balancing profit and purpose. B Corporation believes the combination of third-party validation, legal accountability, and public transparency is the secret sauce that helps Certified B Corps build trust and value with their customers.
There are a host of reasons why a brand might be eager to become an official B Corp. Here are just a few:
Since the beginning, Thrive Market’s been a mission-driven, environmentally-conscious company. In 2019, we realized we already met many of the B Corp standards and decided to formally pursue certification, a rigorous process that took a year to complete. “This certification signals to consumers, employees, and prospective talent that we’ve met the highest independent standards for social and environmental performance, public transparency, and legal accountability,” says Thrive Senoir Market Mission Manager Kristin De Simone. “We’re proud to be leading the way for the industry in being the largest online grocer to receive the B Corp certification in the United States.”
“We’re proud to be leading the way for the industry in being the largest online grocer to receive the B Corp certification in the United States.”
In addition to being a B Corp company ourselves, we stock plenty of B Corp brands selling everything from moisturizer to mayonnaise. Keep reading to find a new favorite, or shop directly with our convenient B Corp shopping list.
It’s all good with All Good, a beauty brand founded by massage therapist and outdoor enthusiast Caroline Duell. She started in 1997 with a cult favorite healing balm, and has expanded into sunscreens, deodorant, and other organic products you can feel good about putting on your body.
Babo Botanicals makes skincare that’s safe for the whole family. Its popular eco-friendly sunscreens are reef safe and block UVA and UVB rays without the chemicals known to damage coral reefs.
Oral care products made from plant-based ingredients is what Dr. Brite is all about. Founded by a cancer surgeon and a dentist, this brand offers mouthwash, toothpaste, and even teeth whitening pens.
A Certified B Corporation and Certified Zero Carbon company, EthicDrinks uses corks from sustainable forests, sources grapes from French growers who preserve biodiversity, and offsets emissions by transporting wines using wind power (aka sailboats).
What’s summer without enjoying popsicles on a hot day? GoodPop’s organic freezer pops are a Thrive Market member favorite, featuring 100 percent organic fruit juice and no added sugar.
Hippie Snacks brings the crunch to your afternoon nosh. Crispy bites made from cauliflower and avocado are the perfect addition to school lunches, picnics, and more.
Mamma Chia offers bags of chia seeds, but that’s not all. A line of wholesome squeeze snacks makes it easy to nourish your family on the go with nutrients such as dietary fiber, protein, and vitamin C.
It’s hemp HQ at Manitoba Harvest, a line of hemp-inspired products that includes hemp hearts, protein powder, broad spectrum hemp extract, and organic hemp oil.
New Chapter has been nourishing families from the inside out since 1982. Its supplement line is sourced from global partners (like wild-caught salmon from Alaska and sustainably harvested plant calcium from Iceland) that meet strict standards for potency, purity, and sustainability.
Condiments are Sir Kensington’s specialty. From classic Dijon-style mustard to chipotle mayo, there’s a spread for every occasion. The brand donates 1 percent of its revenue to nonprofits and social enterprises that use food to create economic opportunities worldwide.
Simplify your skin care with Ursa Major, a plant-based beauty brand obsessed with creating hard-working yet gentle nontoxic skin and body products for the whole family.
Nut butter lovers, unite! Yum Butter’s lineup of premium ingredients like organic sunflower seeds, California almonds, and non-GMO cashews blend up to the perfect spread for sandwiches, rice cakes, or even savory dressings.
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