If you're looking to shake up your breakfast routine or need some extra inspiration for afternoon nibbles, Purely Elizabeth will instantly elevate your pantry. This brand makes granola and snacks that bake superfoods like chia seeds and quinoa into every bite. For even more pure eating tips, don’t miss the new cookbook Eating Purely: More Than 100 All-Natural, Organic, Gluten-Free Recipes for a Healthy Life, where founder Elizabeth Stein shares her clean eating principles and favorite easy (and mostly plant-based) recipes.
1. What inspired you to start Purely Elizabeth?
While in school to become a holistic nutritionist, I learned about incredible superfood ingredients and realized they weren’t being incorporated into the products we see on our grocery shelves. I wanted to create the most nutrient-rich, delicious recipes for everyday people so they could live healthier and happier lifestyles. Purely Elizabeth was simply an extension of that idea on a much grander scale to really make a difference beyond my small New York clientele, and branch out nationally. It started off as a small side project, but as interest and publicity kept growing, I realized creating healthier, better-tasting food products was my true passion.
2. What’s the best piece of advice you’d give to young female entrepreneurs?
My biggest piece of advice is to go after your dreams and don’t let anything hold you back. When I started I was so naive, and that allowed me to not get in my own way. I just asked as many questions as I could and dove in head first. It’s so important to follow that thing inside of you that makes you want to wake up every morning excited for the road ahead. I’m incredibly grateful to have followed that inner calling which led me to where I am today.
3. If you had to pick a favorite product from your company, what would it be and why?
Our OG granola because that’s what truly pivoted the brand and got us to where we are today. Plus, it’s the perfect flavor—it goes with anything.