We here at Maxim Hygiene Products, a family run company, are a little particular when it comes to good hygiene. Our Founding Father and CEO, Kenneth Alvandi, named the brand after his main goal of providing women with MAXIMum natural protection for good hygiene. He spent twenty five years in the industry learning exactly what that means when it comes to a woman's most intimate feminine products. He combined his experience with his personal values for healthy sustainable living, and having three very special women in his life (his wife and two daughters), in order to take his vision 'to the max' with the first complete line of 100% Organic and Natural Chlorine Free Cotton feminine hygiene brand products to launch in the U.S. Inspired by her father’s vision and her own personal virtues, Rebecca Alvandi, our Co-Founding Daughter & Vice President, teamed up with Kenneth for Maxim’s official launch in 2008. Rebecca’s devotion to the company is driven by her desire to keep women informed and safe when it comes to their product choices. Her passion lies in creating community amongst women who are committed to good health, a happy earth and empowering each other through the company’s fierce women philosophy. This dynamic father and daughter duo combine Kenneth’s industry knowledge and Rebecca’s feminine perspective with their homegrown values for Body, Earth and Health matters in order to provide you with products that are better for your health and the environment. Together, they invite you to join the family and encourage you to think about whether you could also make a worthwhile change in your lifestyle that will help strengthen our world and community for the better.