In 2011, we were fascinated that Diatomaceous Earth (DE), a natural mineral, could be used as an all-natural insecticide and repellent. As we dug in and continued our research, we found that DE's uses went far beyond simple household pest control. After acquainting ourselves with many of its applications, from health supplement to bedbug treatment, we realized that DE was a product that represented our values: health, utility, and the environment. This became an opportunity to provide something to make people's lives easier, healthier, and better. We noticed that there was only a handful of companies that sold DE, selling it on a small scale, typically in plastic bags, without labels, and sometimes with poor results. We saw that many people were eager to try using DE, but struggled to find a positive buying experience or reliable source. This was a central part of what inspired DiatomaceousEarth.com. We set ourselves apart by the quality of our products and packaging. To our knowledge, we are the only DE provider that is FDA compliant in all of our manufacturing procedures. We have worked hard over the past few years to put together the largest online resource for learning about diatomaceous earth anywhere. Our goal is to create an intuitive online experience that changes the way people buy DE.